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Anchor Launches ‘Neue Archi’ For The Indian Market

Anchor eyes aggressive expansion by launching 415 LED products for various segments. Also eyes to achieve
5% market share by 2018.

Anchor electronics, wholly owned by the Panasonic Group, launched its brand new Panasonic LED luminaries range, Neue Archi, keeping the Indian market in mind.

Eyeing aggressive expansion, Panasonic now extends its range of products from the trade and commercial LED luminaires portfolio to the hospitality, industrial and outdoor segments.

Acknowledging the policy changes made by the Indian government, Mr Dinesh Aggarwal, Joint Managing Director explains, “The Indian lighting industry is an INR 16,000 crore market and with the current regulatory landscape has created a robust demand for LED lighting. While the LED market is growing at 130% annually, we expect an overall growth of 115% in the lighting market. The industry is undergoing a huge transformation with support from the government and statutory bodies, with a wide basket of products for assorted spaces, to the sophisticated movement detecting lighting systems.”

The announcement comes at a time when Anchor intends to be among the top 3 lighting brands in India and aims to achieve 5% market share by 2018. The new range will be catered in a way that it revolves around the current design and energy efficient qualities. Panasonic has made its goal clear, to introduce its advanced LED lighting products for Indian spaces, and intends to occupy its rightful place as one of the most favoured brands for LED lighting in the country.


With the current and fast escalating idea of smart cities in India, Anchor looks at it as an opportunity to assist mutual growth.

Mr Yoshiyuki Kato (Director, Lighting) states, “Being Japan’s No. 1 LED lighting brand and the third largest lighting company in the world, it is our responsibility to support the Indian government’s initiative of smart cities. Lighting as a whole contributes to the 18-20% of total power consumption of the country.

Talking in specifics, the commercial and hospitality luminaires are equipped with a long operational life of 50000 burning hours, high surge protection of 2.5KV, wide voltage operating range from 80-330V, robust housing and energy efficient electronic drivers. The industrial luminaires boast advanced ingress protection (IP protection), high power factor and surge protection of 4KV that prevents luminaire failure in case of a voltage surge caused due to multiple reasons.

The range is equipped with state of the art thermal management technology, specially designed transparent thermoplastic diffuser, robust housing and high UV and corrosion resistance properties. All attributes have been engineered to cope up with Indian conditions. Their professional lighting product range includes commercial, hospitality, industrial, landscape and luminaires.

This, in the purview in business is a masterstroke as the Indian market opens up and provides a better environment for foreign players, empowering them with the freedom to invest more in India. Also, with energy solutions becoming the need of the hour, polarized supplies of energy are all set to be dissolved. To bridge this energy deficit, Anchor’s presence and ability to provide innovative products for the hospitality, commercial, landscape and industrial segments, will not only prove mutually beneficial, but also will be helpful to the nation’s development.



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