Bene is happily commemorating 10 years of PARCS, their iconic furniture range.
In 2009, embarked on a new type of furniture range called PARCS. Moving away from conventional configurations, facilitated them to plan unconventional office layouts. Mutually developed with PearsonLloyd, the London based design duo, PARCS introduced a new type of office interplay – informal, inspirational and communicative.
Bene is happily commemorating 10 years of this colourful, inventive furniture that immediately became a classic model must-have in every contemporary office setting.
Bene sets the bar as an office specialist, both in design and furnishing. It thinks of the office as a living space, and it this philosophy that guides its concepts, products and services into reality.
Today’s workplaces are built around multi-functional, unstructured plans with open spaces that persuade communication and teamwork. This idea hasn’t always been the case, as in the 1980s and 90s drab colour schemes and enclosed angular shapes were representative of the office mind-set.
But in October 2009 that all changed when Bene launched its PARCS range, dissolving the seriousness of the traditional office environment with new colours, soft materials and innovative forms.
Communication and creativity, collaboration and exchange became the key way of working, with dynamic and vibrant landscapes leading to an alternative way of interaction that improved productivity in the organisation.
PARCS, gets its moniker from the notion of a ‘park,’ emulating multifunctional spaces that define different areas and coax people to communicate in the office.
With the initiation of PARCS, Bene made offices more open and more versatile. Like a park in a big city, PARCS introduced collective zones between workstations, linking and inviting employees to get together.
Since its launch, Bene has used it for numerous office designs throughout the globe, including recently for Air Liquid Research, Livit AG, L’Oréal and Multi Media Marketing. PARCS induced a new dimension to the interiors, inserting areas for relaxing, essential in today’s offices for inspiration and a free-flow of ideas.
“The new working environment is individual, networked, digital and flexible. As trendsetters in the industry, Bene recognised this ten years ago.
With PARCS, we presented a social concept where ideas develop in an environment of constant interaction, as opposed to the old industrial model of an efficient office.”
“Ever since, modern office environments have included zones for cooperative work and an inspirational exchange of ideas, alongside spaces for temporary retreat,” says Michael Fried, Executive Board Member for Sales, Marketing and Innovation at Bene.
“PARCS was the product of the first collaboration between Bene and PearsonLloyd, and the beginning of an enduring partnership. TIMBA, RIYA, Bay Chair and SETTLE followed, and we are currently working together to develop another new concept,” explains Michael Fried of the lasting success of PARCS.
The Bene Group is a globally active company with its head office and production facilities in Waidhofen an der Ybbs, Austria. Development, design and production, along with consulting and sales are under one Austrian roof.
It develops and produces customised solutions for all company sizes, from one-person companies to SMEs and global corporations. As an important market player, Bene symbolises innovative concepts, inspiring offices and top-quality design.