H & R Johnson will promote Nobilia kitchens in the retail and developer space, and open more Nobilia stores across the country.
H & R Johnson, India’s leading integrated lifestyle solution supplier, introduced the development of its strategic partnership with Germany’s Nobilia, the world’s largest manufacturer of modular kitchens. The new emporium saw Mr Michael Behr from Nobilia Germany, Mr Bipin Bindra from J. B. Projects and Mr Pankaj Sharma, President, Johnson Bathrooms and Johnson Kitchens of H & R Johnson, India at the official opening.
By adding Nobilia, Germany to its brand, H & R Johnson shows its unwavering commitment to providing luxury, as this partnership will result in it having its finger on all the global trends happening in the kitchen business.
The 3000 sq. ft. store at J. B. Projects, Turbhe, Navi Mumbai also introduced SpaceFlex®, an organising system for storage containers and more, especially fitted for the inside of cabinets. In effect, all kitchen utensils can be neatly stocked using SpaceFlexx® as it comes with a flexible divider called Nesttex® that adapts itself to the contours and shapes of the stored items, securely holding them in their place.
Talking about the new store, Mr Michael Behr, Export Manager-Nobilia said, “The Indian modular kitchen market is ever growing and we do see a lot of people investing in larger kitchens with advanced features. In India, we particularly try to launch products that resonate with their taste in terms of colour preferences, cooking materials, etc. We hope this experiential centre will help customers gain a better understanding of the ease of cooking with modular kitchens and help them invest their money where it counts.”
According to this affiliation, H & R Johnson, India will promote Nobilia in the retail and developer space, and open more Nobilia stores across the country over the coming months.
Mr Pankaj Sharma, President of Johnson Bathrooms and Johnson Kitchens said, “The Nobilia store launch in Navi Mumbai is a synergy of Nobilia’s world class technology and Johnson’s legacy of providing world class solutions. H & R Johnson, India has been progressively focusing on its modular kitchen business, an integral growth driver of its diversified emerging businesses.”
“The potential for high-end luxury products in Mumbai and various other smaller emerging cities has prompted brands to reach out and cater to the localised needs of these markets. We are proud to be partnering with a name like J B projects for our Nobilia store in Navi Mumbai, which is among the oldest and most well respected player in this city, dealing in premium brands for various categories. Through this Navi Mumbai showroom, we endeavour to provide the best of modular kitchens available globally in the Mumbai, Thane and Navi Mumbai market.”
Welcoming this opportunity, H & R Johnson, India perceives a considerable growth potential of modular kitchens in present-day India, as consumers not only expect practical products, but now also assume high expectations in the lifestyle, design and comfort categories as well.
Established in 1958, H & R Johnson, India, a division of Prism Johnson Ltd. (Formerly Prism Cement Ltd.) is the pioneer of ceramic tiles in the country. Today, H & R Johnson boasts of being the only organisation in India to offer end-to-end lifestyle solutions that includes tiles, sanitary ware, bath fittings and engineered marble and quartz.
Their tile section has four sub-brands – Johnson Tiles, Johnson Porselano, Johnson Marbonite and Johnson Endura, while Johnson Bathrooms provide sanitary ware, faucets, accessories and wellness products.
On the other hand, Nobilia manufactures its kitchens at its headquarters in Germany. Their two factories are among the most modern and efficient manufacturing units for kitchen furniture in Europe. Custom-designed and produced with superlative preciseness, the high degree of automation guarantees that the standard of quality remains constant.