The paint major publishes a well-researched and detailed color forecast celebrating the zonal and youth color-tendencies of India.
Asia’s leading paint manufacturer, launched Nippon Paint Color Vision 2020 – 21, which is India’s first ever zonal color forecast. Mr. Mahesh S. Anand, President and Mr. Mark Titus, Director Marketing of Nippon Paint (India) Private Limited (Decorative Division) unveiled the Nippon Paint Color Vision book and the website for 2020 – 21.
Mr. Mark Titus introduced the attendees to Pico, the world’s first smart paint-matching device. Mr. Mahesh Anand then presented Dr. Kaustav SenGupta with the first Pico device. Inbuilt with micro-color sensors, the device is aimed at helping color novices and experts find the perfect color match. Pico is loaded with all the 2338 forecast colours in the Nippon Paint Color Vision 2020 – 21.
Over a year ago, Nippon Paint India (Decorative Division) and renowned color expert Dr. Kaustav SenGupta, ventured on the journey to create the first ever free-to-access zonal and youth color forecast for India.
Since then, 114 participants from across India participated in 6 focus group discussions, round tables and color-mapping workshops, which led to the final forecast compilation. The participants included influencers, industry experts, peer leaders, social catalysts and color-thinkers from varied industries (home, fashion, automobile, industrial design, lifestyle products, furniture, media, event planning, hospitality, visual communication, craft and academia).
The immersive focus groups were guided with the color-image-emotion association model and Dr. Kaustav SenGupta’s copyright system of Color-consciousness apart from other tools and systems.
Along with Nippon Paint’s core team, all the events were coordinated and curated by Dr. Kaustav SenGupta and his able team of visual analysts & designers from NIFT Chennai. It was a humongous effort to map the key mega mind-sets to develop the first ‘impressions’ for the mega-color direction, while at the same time retaining the essence of India’s pluralistic and culturally vibrant history.
The forecast was further refined and re-aligned to present the first ever zonal color direction for Indian subcontinent, leading to the North and South zone exhibiting 4 themes or color-stories each. The youth section is another interesting section which presents 7 color-stories forecast pertaining to youth.
Emphasizing the need for such a zonal and youth specific color forecast in the market, Mr. Mahesh S. Anand, President – Nippon Paint (India) Private Limited (Decorative Division) said, “Color Vision 2020-21 is a well-researched and detailed indigenous color forecast which celebrates the zonal and youth color-tendencies of this very nation. Nippon Paint is proud to have spear-headed this novel initiative along with Dr. Kastav Sengupta who have worked relentlessly the past year to develop this forecast. Nippon paint Color Vision forecast website is free-to-access and explorative in nature. It is also well segmented so that the designers, architects, design students and design enthusiasts can refer the stories for their color inspirations and designing.”
Speaking about his collaboration with Nippon Paint, Dr. Kaustav SenGupta said, “Colours are omnipresent in our daily lives and a fundamental aspect of human perception. Individual human cognition, experience and behaviour as social swarm influence the color tendency. Nippon Paint Color Vision 2020-21 is the first ever such mega forecast in Indian subcontinent that addresses the zonal mind sets and has been developed using the various copyright protected systems and methods. We sincerely hope that this open-to-access color forecast will be widely used by architects, interior designers, product designers, visual artists and students for their inspiration and reference”. The launch was followed by an engaging panel discussion amongst design experts on the topic ‘Color experience and its importance in various domains of design’.