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Godrej Interio is the first company to introduce processed bamboo furniture in the organised furniture market in India

Godrej Introduces Bamboo Furniture

Rev up the interiors of your home with an exciting eco-friendly range of bamboo furniture from Godrej Interio.

Godrej Interio is India’s premium furniture brand in home as well as institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail. The company targets at transforming spaces with its thoughtfully designed furniture to create stunning homes and offices with products that are of high value with regards to aesthetics, functionality and technology. Godrej Interio pursues brilliance with a special focus on ergonomics.

Godrej Interio is the first company to introduce processed bamboo furniture in the organised furniture market in India
Godrej Interio is the first company to introduce
processed bamboo furniture in the organised furniture market in India

They have varied merchandises specially designed for homes, offices and other applications under a single roof. They express special concern towards the environment and strongly advocate the policy of sustainability.

Godrej Interio, a prominent brand in the furniture category recently launched a unique range of bamboo furniture. This collection comprises of a dining table set, a study table, display unit, racks, a computer table, a coffee table and a nesting table. The company has walked a step ahead and launched this off-beat range under the green and eco-friendly category.

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Godrej Interio is the first company to introduce processed bamboo furniture in the organised furniture market in India. The design of the range is incepted using geometric forms by large and the organic finish instantly provides a feeling of congruence with nature. The bamboo knots are left visible on the surface of every product to create a harmony in aesthetics that is calm, comforting and welcoming.

The use of bamboo in the manufacturing of furniture has no set-back as it is as strong and durable as solid wood furniture. The possibility of refurbishing and reuse is high and bamboo can be assembled and dismantled with ease. The volume of this furniture is low and this helps reduce transportation cost. No toxic or hazardous glue has been used, ensuring complete safety.

Use of eco-friendly materials and less polluting and consuming processes proves that Godrej Interio is committed to “Talk Green, Walk Green”
Use of eco-friendly materials and less polluting and consuming
processes proves that Godrej Interio is committed to “Talk Green, Walk Green”

Bamboo furniture is a revolutionary product and will stand out as a differentiator in the product portfolio. This will help Godrej Interio as a company improve brand value through effective communication of the green strategy.

The company promises that the manufacturing procedure has minimalistic effects on the environment, thus reducing the carbon footprint. Use of eco-friendly materials, setting up of less polluting and consuming processes, eco-friendly packaging, transportation and recycling and reuse of old furniture and scrap proves that Godrej Interio is committed to “Talk Green, Walk Green”.

This latest addition to Godrej Interio’s bouquet has a lovely earthy feel due to its maple shade and the rigid structure makes it durable, stable and less prone to damage. The geometrical designs provide a premium finish and add to its classy feel. Along with its green characteristics, this useful range also adheres to safety measures.

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Commenting on this new range, Mr. Subodh Mehta, Senior AVP, Sales and Marketing, Godrej Interio said, “Godrej Interio has consistently strived to practice green in all its processes, right from the manufacturing stage to the finished product. The newly launched bamboo range is our latest addition to the green basket. Aiming to abide by green principles in all our practices, this new range also caters to safety measures. We want to introduce to our customers the idea of simple and attractive yet useful furniture.”

High durability and a prolonged product life cycle are two important features of the eco-friendly range
High durability and a prolonged product life cycle
are two important features of the eco-friendly range

The range stands by green rules as the content is highly recyclable leaving very little room for harmful waste. The renewable wood of bamboo trees has been used as the tree can be planted and replenished within the six year cycle. This helps reduce the impact on the
eco system.

The flat pack structure makes it easy to move around which in turn reduces transportation costs. High durability and a prolonged product life cycle are two important features of the eco-friendly range.

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This act by Godrej is an endeavour to contribute to a greener and healthier planet which can be handed over to the future generation.
The bamboo furniture range is available across all the Godrej Interio outlets in India and is priced between Rs. 5000 and 71,000.

Godrej Interio outlets pan across India with 84 showrooms in 20 cities, operating through 800 dealers. It is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd. and a part of the Godrej Group which is one of India’s largest engineering and consumer product groups.

Web: www.godrejinterio.com

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