Brands are distinguishing themselves by focussing on details to get noticed in a crowded marketplace.
Influenced and shaped by a history that is several millennia old, India is an amalgamation of diverse cultures, traditions and customs. Architecture and design in India has always been a thing of marvel because of its magnanimity, and can be tracked as far back as civilization itself. This diversity in Indian design can also be attributed to different eras. From the pre-independence era that saw immense influence of the British to the nationalist era that revived the symbols and motifs popularized by the handicrafts industry.
With cut-throat competition prevailing today, brands in India are emerging as powerhouses of good, intelligent design. We see brands experimenting and breaking away from the monotony with quirky additions. With much mingling of details, patterns and styles; these brands have benchmarked themselves in today’s market. These brands are one of us, live in our community and are giving us reasons to trust them more with the impressive products they now offer.
The Juno Collection from Vitra offers a lavish bathroom interior ambience, created with original Swarovski crystal joysticks and faucet rings enhanced with fine details. Its simple form and function is enhanced incredibly with PVD coatings that makes it corrosion and scratch resistant. Available in gold and chrome shades it adds texture, depth and a unique identity to your bathroom.
Hindustan Sanitaryware Industries Ltd.
The Rimless Wc Collection
Recently launched ‘Hindware Rimless WC’ ensures efficiency in cleaning and maintenance. Recommended by the IAMPH, it safeguards hygiene standards providing a 100% clean and bacteria free environment.
Its product line consists of Element, Enigma and Lara. Its superior swirling motion flush minimizes water usage. It comes with a concealed trap.
Star – Island Hood
The new Elica Hood is ideal in size for an island kitchen. It mixes mirrored polished steel and glass pieces to enclose a cylinder with great extraction power and lighting technology.
A concealed sensor detects the kind of cooking being executed and calibrates the level of aspiration needed. Controlled by a remote control it can easily be disassembled and cleaned in the dishwasher.
The Evergreen Collection
Whether you’re collapsing into them at the end of the day or catching up on them over cups of tea, sofas take center stage in your living rooms. This collection from Beyond Designs combines quality craftsmanship with distinctive design. Running a gamut of shapes and silhouettes from mid-century cool to sleek contemporary, they merge into your ambience simply and effortlessly.
Great Eastern Home
Cabinets have always been an integral part of living rooms. Great Eastern Home presents its exclusive range of classical Chinese antique cabinets which add rustic flavour and traditional charm through aesthetics and elegance. Made with highest quality Burma Teak, they are durable as well as symbols of exquisite craftsmanship. The Oriental Glory collection is sure to introduce chic opulent living.
Zynna introduces the indulgent velvet fabric for your living spaces that catches the light in the room, giving your curtains and furniture multiple tonal changes. Velvet, a hard wearing fabric looks incredible as it lends individualism and sophistication. Built on eye catching colours, this collection is designed keeping the winters in mind as it works its way in nurturing a warm and cozy environment.
Baaya deals with a wide range of products, including the likes of brass dokra artefacts, stone artefacts, customized brass jaalis, wrought iron designs, black pottery and Jaipur blue pottery. They also have ceramic products, art furniture, folk art paintings including Pattachitra, Kalamkaari, Tanjore and Warli. Here one may also come across wall murals, customised wall paintings by Indian artists and small furniture items like mirrors and shelves.
The brand is a home for Indian tribal and traditional art from Maharashtra, Gujarat, Kerala and many other states. Some of the products are manufactured in-house while the others are sourced from Indian artisans.
A one-stop solution for home accents, linens, lighting and dining ware, Home Artisan has a wide range of products for the contemporary home. From candle ware, photo frames, lanterns and vases to bed sheets and cushions and a variety of lamps and chandeliers, the brand has all that you need to decorate or renovate. Most of the products are designed in-house, but from time to time, the brand also partners with suppliers who share similar design aesthetic and sensibilities.
Design brand Vilaasita collaborates with master craftsman and specialized artisan groups to create premium quality, one-of-a-kind, handcrafted furniture and home decor products. The exotic furniture range includes sofas, accent chairs, coffee tables, side tables and some great storage chests. Other products include upholstered furniture, metal furniture, a copper and brassware range, unique lighting solutions and even a vintage-inspired collection.
The sheer diversity of India reflects on its design sensibility as well. With respect to products, the entry of global brands in the Indian market has shepherded the Indian brands to up their game in terms of quality and variety in design. While a huge number of local brands have shown a drastic change in their basic design structure, brands that make optimum use of Indian resources fortunately still exist. For these brands, to be Indian is to not be anyone else.