Top brands exhibit their best collections at the 34th edition of Cersaie in Bologna.
Cersaie, the International Exhibition of Ceramic Tile & Bathroom Furnishings, was held at Bologna from 26th to 29th September this year. The 34th edition broke the attendance record that was set last year as many more visitors attended the exhibition, including industry professionals, businessmen, journalist’s and consumers from almost every corner of the world.
The exhibition saw people from Argentina to Japan, from the UK to the UAE, from all over Europe and the United States, and as far away as Vietnam. For so many people from so many countries coming to Cersaie, the six product sectors was accordingly showcased in a massive 156,000 square metre floor space. The media too were active with their prominent presence as over 797 Journalists made it to the event.
The grandeur was marked by exhibitors in large numbers, presenting innovative and creative ceramics and bath space furniture. A total of 852 exhibitors showcased their best products. The notable factor about this year’s event was that a record number of countries, 43 countries to be precise, affirmed a foot forward to display a wide range of impressive products to the world. Cersaie is the undisputed world leader with no fewer than 335 non-Italian exhibitor companies, a figure that is increasing and stands at almost a third of the total participation.
Amidst all the majesty and opulence, the International Exhibition centred on the products and their respective categories. ‘Ceramic tiles’ was the best represented sector with 491 companies that included a remarkable 237 non-Italian entities. Bathroom furnishings had the second best representation with 194 companies. These numbers speak for themselves and reaffirm Cersaie’s position as the largest exhibition in the bathroom furnishing sector in Italy and one of the leaders in Europe.
Cersaie 2016 opened with the inaugural conference about fair trade and competitiveness of manufacturing in the global marketplace. Then a series of conferences, exhibitions, displays, and talks on various subjects related to the ceramics industry ensued.
The highly-anticipated cultural programme, “Building, Dwelling, Thinking” too made its mark as the Keynote Lecture given by British architect and designer Lord Norman Foster, winner of the Pritzker Architecture Prize 1999.
The attention though was completely on what was being displayed at the event by the best brands in the world. Both the Ceramic tiles and Bathroom furnishing segments had enchanting products that garnered rightful appreciation. The 34th edition of Cersaie had an essence of innovation and technology that moulded the way ceramics is perceived or used.
Indian brands too made their mark as companies like Qutone, Kajaria and Somany did unveil some sleek designs and interesting products. Here’s a look at some of the most interesing products that the top brands had to offer at Cersaie 2016 exhibition.
Roca presented various ranges of tiles that reflect the essence of Cersaie. The Marble Cream range created for timeless spaces reinvents classic marble by introducing geometric ornamentations. In the Rock&Rock collection, Fabric conveys a one-colour sobriety in different tones while Tweed, with an ear-shape design, pays a tribute to the traditional Jacquard.
In the Porcellanato collection, Roca displayed the ranges – Momentum, Poniente and Flamant that stood out among the novelties. Momentum, inspired by the nature, uses fabric and cement and introduces tiles decorated with birds in English wallpapers style. The Poniente range is designed for one-colour floors and is inspired by the roughness of volcanic rocks while the Flamant range inspired by wood, with an organic touch.
Roca also displayed 5 new ranges of Wall Tiles – Cricket, made for a large range of interiors and painted walls; Room, inspired by the combination of fabrics and cement with a slight romantic touch; Bahia, stirred the colours of the sea, the sand and the sea foam to create interiors with great personality; Chaplin, touches the industrial and art-déco to reinvent a subtle texture and Maiolica, the handmade look pays tribute to ceramics with gradient colours that unite in glossy enamels.
Just like always, Roca’s collection impressed and exuded class that a ceramics range of this calibre should have. Roca’s products have always been sought after especially because of the way they put ideas and technology together to adorn a place, merely with the installation of tiles. The leading tiles producer is quite revered for bringing what the customer wishes to have and by delivering products that steal the show, especially at international exhibitions like Cersaie.
VitrA’s exhibited a gamut of rich, creative and unique textured tiles, an enriched version of their previous VitrA PRO tiles concept. This range is designed for professionals and creates unique spaces with different styles, materials, patterns and solutions. VitrA’s specialty has always been in providing ranges that target a specific style and to serve a purpose in the luxury home. The categories under this range include Nature, Technic, Pool and Facades tiles, each varying backgrounds and utility spaces.
VitrA also showcased the Nature Collection including porcelain and wall tiles by blending tiles expertise with the inspiration drawn from nature. The innovative series is independent from time, concept and trends while enriching basic construction materials such as marble, stone, wood, concrete and ceramics with different size, colour, and surface, pattern and tiling options. VitrA puts forward various cues for creating both commercial and living spaces including residences, restaurants, malls, airports and hotels.
The brand includes handpicked ranges intended for residential use in addition to an extensive range of professional series designed for industrial and commercial establishments. Versatility has always been their forte, they switch from genius to mastermind at will to either bring something innovative or something simple yet impressive.
VitrA sports a broad array of styles developed for all kinds of indoor and outdoor areas from kitchen and living room to pools and terraces, increasingly expanding the reach of VitrA beyond the boundaries of the bathroom.
It is the incessant reach of VitrA’s ideas that make its products worth having. They deliver a complete package- right from providing a perfect product derived from an idea that solves problems to a collection that adorns a place! At Cersaie 2016, VitrA managed to do what it does best – display awe-inspiring products that draw the audience to marvel with a silent applause.
Villeroy & Boch
Villeroy & Boch Tiles presented the tile collection under the motto “Creating Spaces”. It combines on-trend and timeless concepts for walls and floors that bear the flawless signature of Villeroy & Boch and that are available in a wide range of colours, formats and decorations for diverse interior designs. One can use any of the options available to suit a setting perfectly. The crux of this collection revolves around the variety that offers a design so much to experiment with.
The trendy and expressive ranges of “wood” and “concrete” shone amidst the extensive assortment of products. The natural-stone looks with nuanced finishes and fine structures that create both vibrant and harmonious surfaces also drew considerable attention. Apart from the appearance factor, this collection also drew praises owing to its versatile application.
Other ranges included new decorations with vintage touches, arts-and-crafts elements and the contemporary brick formats that enable individual and highly aesthetic creations. But, the core of this collection has an essence of ‘complete’- it is all a design requires as far as the walls and floors are concerned. This collection at Cersaie was a unique one as it was one range that encompassed everything that a design would require, no matter what patters or theme was to be followed.
The individual ranges are not limited to a specific style but, depending on the choice of colour, décor and interior, they complement different interior environments -ranging from urban and puristic, understated and natural to timelessly classical and modern.
The tile collection at Cersaie certainly drew interest for private building owners, as well as for planners, architects and interior designers. The wealth of applications ranges from family homes to administrative buildings, from residential apartments to hotels.
Somany is known as a company ranks in the global ceramic industry. At Cersaie 2016, the focus was on an exclusive range of tiles that exhibited world class quality. Justified to its billing, Somany Ceramics put forward durable tiles ranges, a trait of its products that has worked wonders for the name.
Somany has been transforming India’s dreams into a beautiful reality, by constantly inspiring innovation and creating new benchmarks. The same was witnessed in Cersaie 2016 as Somany displayed some fine products.
The highlights were Rhodium finish tiles that have a metallic lustre and envious shine and VC shield tiles that take durability to whole new level. Amongst the notable spectacle was also the Dazzle finish tiles having crystals, something that an enticing floor would love to have.
Other products included the HDR tiles and Anti-Skid tiles that had a touch of technology, solving issues of day to day life. With such high-end products at Cersaie, Somany pleased in a major way and certainly enhanced its fan base, just like the increase it experienced in its following and reputation.
Taking the brand to an international platform consecutively for several years, the company showcased that it can keep delivering products consistently through the years without compromising on the quality it promises. Following previous years’ success, intense efforts were made to promote the brand in the high-level international trade segment made up of construction firms and large architecture practices.
Visitors from Europe, America & Middle East appreciated the products for beautiful array of designs, colors and latest trends. Somany has anticipated styles and trends in the sector, and always been taking design and innovation to newer heights-thanks to the excellent, technical and artistic quality of its ceramics, to its endless ability to invent and innovate in ceramic industry. These initiatives will help position Somany Ceramics as a strong global leader in international markets and will also strengthen the identification of India as a preferred ceramic products destination.
Being one of the top international ceramic brands in the world, Kajaria’s Eternity tiles were expected to add a lot to Cersaie 2016. With the kind of products that were displayed by the brand, they purged all expectations and lived up to their high stature. Kajaria Eternity at Cersaie 2016 displayed suave tile collections that had the gist of elegance and beauty. The various collections on display had the common elements of pleasing designs coupled with modern aesthetics that produced tiles with an unconventional twist and consummate attraction.
The highlight of Kajaria Eternity’s various collections was the Gres Tough range that fused the durability or top quality tiles and the beauty of innovation and exclusiveness. It was different from the pack that is usually displayed and hence made space for itself as a centre of attraction at the Eternity stall.
Other notable products that grabbed maximum attention and generated ecstatic reactions were the HD Digital Wall Tiles with entrancing appearance and adaptable utility, the 600mm X 600mm glossy Glam collection that adds panache to any living space and the Trend collection empowering you to choose from a multitude of colours and patterns.