“The quality of our products, consumers’ pre and post-sales experience and referrals from our existing consumers have helped us stay ahead in the race.”
BSH Household Appliances is one of the world’s leading companies in the sector and the largest home appliance manufacturer in Europe. We, at The Inside Track in a conversation with Mr. Gunjan Srivastava, Managing Director & CEO, BSH Household Appliances Manufacturing Pvt. Ltd are enlightened about the innovations they have to offer.
Could you tell us about BSH Appliances? What sets it apart in the market for kitchen products?
BSH Household Appliances, a 50-year old company founded as a joint venture between Robert Bosch GmbH and Siemens AG. With 160 years of manufacturing experience, the company is synonymous with German creativity and high-performance products. Siemens designs are among the most energy– and water-efficient appliances in the industry. They have won prestigious awards like the reddot award over 180 times, including 4-time ‘best of the best’ award and the iF product design award over 230 times where Siemens has been a 4-time gold winner. 98 per cent of all components in Siemens built-in appliance are recyclable.
What are some of the new innovations that you have introduced in the kitchen segment?
Our dishwashers have the special Kadhai feature which helps consumers wash their oily kadhais in our Bosch Dishwashers. In our Bosch Serie 4 refrigerators we have the ‘VitaFresh Box for Fruits and Vegetables’, this feature has the VitaFresh Box and humidity control slider, which ensures the veggies and fruits stay fresh for long. In brand Siemens we have launched cooktops with new ingenious technology stepFlame. It is a patented technology that regulates gas output with precision, from levels 1 to 9. The knobs have been accentuated with printed numbers to highlight the chosen power levels. The stepFlame cook tops are embedded with cutting edge technology and offer modern and timeless designs to elevate the ambience of any kitchen.
Do you offer complete kitchen solutions?
Currently we offer complete kitchen solutions with a significant presence in the built-in cooking appliances, refrigerator and dishwasher market. We also offer small appliances in some regions. The quality of our products, consumers’ pre-and post-sales experience and referrals from our existing consumers have helped us stay ahead in the race.
What are some of BSH Appliances’ most popular products in India? Do you have any new products that will be releasing soon?
The most popular products by BSH Household Appliances are hobs, hoods, ovens and microwave. We have some very innovative product launches lined up for the year. These innovations in the product design/feature have been done keeping in mind the customer needs and their feedback.
What do you feel could be the future trends in this segment? What are customers asking for with respect to built-in kitchen appliances?
Globally, the built-in appliances space is buzzing with the concept of smart of connected appliances that are future-ready. Indian consumers are not too far behind in their demand for futuristic IoT-enabled appliances and we, as manufacturers, owe it to our consumers to change with the times. We have plans to announce a new product portfolio in the near future that will comprise smart and connected appliances.
Arena House, 2nd Floor Main Building, Plot No.103,
Road No.12, MIDC, Andheri East,
tel : 67518000