Innovations in product design in the sanitary ware segment can be a trend in the upcoming year.
Deep Traders in New Delhi deals in tiles, sanitary ware and bathroom fittings. The Inside Track spoke to Mr. Sanjeev Kakkar, Director of Deep Traders who gave us his invaluable insight into the demand for popular bathroom and sanitary ware brands and the upcoming trends that will dominate the segment in the near future.
Could you tell us about your business?
We are dealers of tiles, sanitary ware and bathroom fittings, with a top of the line showroom situated in Raja Garden, West Delhi, spread across four floors in 12000 sq. ft. We cater to the demand of the region in and around New Delhi. We started our operations in 1975.
We represent brands such as Kajaria, Vitra, Myk laticrete adhesives, Kaff kitchen appliances, Robam kitchen appliances, Parko cp fitting and Hindware to name a few. Our designer tiles, kitchen chimneys and sanitary ware are immensely popular.
There are many international sanitary ware companies that have entered the market. How are they performing? How are they competing with Indian brands?
Indeed, there are many international sanitary ware companies who have entered the market. Amongst them, Vitra is performing very well. However compared to the Indian brands, they are not price-conscious.
Today there is a concept of ‘complete bathroom solutions’ offered by brands. Are consumers opting for these concept bathrooms or are they still mixing and matching?
The ‘complete bathroom solutions’ is a wonderful innovation in this segment. Customers these days prefer this to mixing and matching if the prices are reasonable. In the future the complete bathroom solution will be increasingly in demand.
Which companies are providing high quality water saving bath fittings today? Is there a great demand for such products?
Vitra and Hindware provide such high quality water saving bath fittings. However, they are not much in demand as there is not much awareness of the ‘water saving aspect’ of these products.
There has been an increase in the premium segment in the sanitary ware industry. Which according to you is the leader in this segment and which are some their best-selling products?
Vitra, I feel has been the leader in the premium segment in the sanitary ware industry. Besides being a popular and well-accepted brand, it has the added advantages of water-conservation technology and reasonable pricing. Their best selling product is Metropol series.
How do you rate the demand of bathroom furniture? Are consumers opting for this?
Customers today are conscious and they do look for bathroom furniture that includes mirrors and cabinets. At our showroom, bathroom furniture are mostly provided by importers.
What do you think could be the trends in this segment in the coming year? Do you see any new ideas product-wise?
Amongst other trends in the bathroom and sanitary ware segment, I can visualize that the innovations in the segment will be directed at the quality-conscious customer. One new idea that I can see product-wise is the rimless toilet seats which will assume immense popularity in the near future.
25, Najafgarh Rd, Raja Gardens,
tel: +91 98105 50610