Nitco continuously strives to improve the quality and design of products and increase customer focus.
Nitco is among the top premium tile companies in India. The Inside Track spoke to Mr. Vivek Talwar – CMD, Nitco Ltd who acquainted us with the brand’s products, innovations and the future trends.
How did Nitco begin? What products do you specialise in?
Nitco Tiles Ltd., part of Nitco group, is the fastest growing company in the flooring solution segment. Established in 1953, the company is a complete flooring solutions provider, with a range that includes ceramic floor tiles, vitrified tiles, paving tiles, mosaic tiles and imported marble. The Company’s manufacturing units are strategically located in multiple states.
Could you please account for the Pan- India presence of Nitco tiles?
Nitco caters to both institutional and retail clients (ratio 40:60) through its large-scale network of 1200 direct dealers and over 5,000 retail outlets spread over India. Its pan-India presence is facilitated through 22 offices along with 13 exclusive studios across India known as Le Studio (LS).
These are company owned, for the purpose of display of our exquisite range of tiles, mosaic and marbles. Apart from that, there are around 117 showrooms operating as franchise, known as Le Studio Express (LSE) and Nitco Look. The LS, LSEs and Nitco Looks aim to give you an out the best “Stiling” experience.
What steps has Nitco taken towards a sustainable future?
Nitco has always been a pioneer in manufacturing technology. We have received the prestigious Bureau of Indian standards (BIS) certification for our products manufactured at our Alibaug facility which enables us to use the well-known “ISI” mark on our product /packaging which is synonymous with quality products.
The state-of-the-art unit in Alibaug is a reflection of our endeavour towards being innovative, progressive yet environmentally responsible in manufacturing and in design.
What are the latest launches from Nitco?
Nitco’s latest launch, The Argilla collection is an exceptional range of Ceramic tiles. Inspired from natural clay, the collection offers hand painted designs for your space, your special corner, soothing your senses for a simplified living.
Nitco’s Terrazzo Collection is a range of Venetian Mosaic that draws inspiration from the original Greek legend. The piece, historically, used to amalgamate quartz, granite, marble, glass, lime and clay. This collection is a fitting tribute to this piece of historical significance.
What according to you is the mind-set of the average Indian consumer towards tiles?
Today, tiles play a major role in defining the look of interior and exterior spaces in India. Customers are shifting to digitally printed tiles which look similar to marble and real wood, due to their aesthetic appeal and comparatively lower price. In terms of design, random design phase patterns are in vogue.
Designs inspired from earthy elements like stone, slate, marble, nature etc. are in trend. Large format tiles are especially popular among buyers.
What trends do you feel will create a rage in the upcoming year?
2017 is shaping up to be one exciting year for the world of interior design, especially for the lovers of natural stone! In 2017, marble will continue to be a trendy material in interior design, thanks to its exceptional technical qualities.
Since Marble has always been a reference material for design professionals and their projects, we’ll be seeing a lot of it from new outlooks to new applications in architecture and design.