FunderMax is the leading player in the High Pressure Laminate industry for cladding materials in India.
FunderMax stands at the interface between ideas and materials for facades, furniture as well as interior fittings. Dr Prashanth Reddy, Managing Director, FunderMax India acquainted us with the India’s evolving market for facades and how FunderMax is increasingly contributing to it.
How did FunderMax begin its operation in India?
Our journey started 10 years back wherein an Austrian MNC looking at India’s growing market wanted to start the Joint Venture for the High Presser Laminates manufacturing facility. Having said that market is large but it is unorganized as well as price sensitive market hence we undertook a detailed market survey.
Based on the survey result we had to revisit our business proposal and decided to go for only commercial operation in India. After that there has been no looking back. Currently, we have presence in over 60 cities in India with 44 business partners. We have also gone beyond India and set up partnership in Srilanka and Nepal.
What according to you is the USP and how it helped in creating a preferential/ premium brand of customer choice FunderMax?
FunderMax, an International brand stands “for people who create”, offering very High design freedom to the Architects and Designers. FunderMax’s “Versatility” is its USP. FunderMax uses NT technology (patented) which is unique and offers sustainability for Exterior conditions and most suitable for Indian weather conditions.
The FunderMax panels are adorned with attributes like Optimal light fastness, double hardening, Heat resistant, scratch resistant. Moreover we do not consider ourselves as only a manufacturer and supplier of high pressure laminates but a complete one stop solution provider. This makes us command the position we are in and we continuously strive to remain in a leading position.
What are the latest inputs from FunderMax with regard to recent trends/technology innovations in façade industry?
Technological innovations have given rise to more robust, energy-efficient, innovative and adaptable façade systems such as back-ventilated, double-skin, louvers and energy-efficient façade cladding systems. These advancements have led to innovative new cladding materials such as exterior grade HPL compact laminates (as per EN438), glass fibre-reinforced concrete (GRC), metal cladding (zinc, copper, aluminum and steel), polycarbonate panels, fibreglass-reinforced plastics, clay tiles, etc. Of the materials available, compact laminate offers high flexibility and multiple options in terms of the finishes and decors available. Moreover, the panels can be customised via CNC cutting into any motifs the architect wants.
With a total estimated size of 80 million plus sq m per annum, how do you see the facade industry evolving in India?
As per the market estimate including gazing material the total façade area will be 100 million SQM and out of that more than 2/3rd is unorganized sector. Out of the large total High Pressure Laminates will be only 5% looking at this our share will be less than 1%. With the introduction of RERA & GST, slowly the market is moving towards more organized sector way which is very good for the industry.
Could you please tell us about the global initiatives from FunderMax in line with R& D of new products to meet the ever-growing market requirement?
We will continue investing in training and development facilities in India. We are definitely keeping all our options open for the manufacturing facility in India in future. But this also has to be in sync with the global requirements. We will think about the manufacturing facility depending upon the market conditions of Asia. So, our expansion plans should address the markets beyond India as well.