“We look to provide a good value proposition to our consumers while being ambitious yet affordable”.
H&R Johnson enjoys the reputation of being the only entity in India to offer end-to-end lifestyle solutions covering Tiles, Sanitary ware & Bath Fittings, Engineered Marble and Quartz as well as Modular Kitchens & Modular Furniture. A conversation with Mr. Joydeep Mukherjee, Executive Director & CEO, H&R Johnson, gives us an insight into the innovations in the tiles industry.
Could you please trace the genesis of H&R Johnson? What kind of tiling solutions do you offer?
Established in India since 1958, H&R Johnson is one of the oldest tile manufacturing brands in India and offers a comprehensive range of tiles. With over 20 sizes, 9 different levels of tile thickness and 15 surface finishes to suit the functional and aesthetics requirement, H&R Johnson provides Johnson tiles under four sub-brands i.e. Johnson Tiles, Johnson Porselano, Johnson Marbonite and Johnson Endura.
We offer several categories in tiling solutions for residential interiors and exteriors, offices & malls, industrial and landscaping requirements. We also speciality tiles like Anti Static floor tiles and Tactiles which makes us the most comprehensive provider of tiling solutions in India.
Could you please elaborate on the national presence of H&R Johnson?
Today H&R Johnson has the largest pan-India distribution network of over 1,000 dealers, over 10,000 sub-dealers, 49 branches and depot network as well as a countrywide chain of 26 ‘House of Johnson’ showrooms. We also offer pan India customer service.
What steps has H&R Johnson taken towards a sustainable future?
H&R Johnson has pioneered new innovations to keep the customer trust for almost 6 decades. Our R&D efforts have brought many firsts to India’s ceramics industry. The Antimicrobial (germ-free), stain resistance (stain-free) and Cool Roof SRI (Solar Reflective Index) tiles are some of the examples of the brand’s sustainable efforts. We have also undertaken energy conservation efforts at several of our manufacturing plants.
The Johnson Marble and Quartz (JMQ) division products have been recently certified with the prestigious UL Greenguard Gold Certification.
What are the innovative products that have been recently released by H&R Johnson?
Some of the innovative products and collections by H&R Johnson launched recently are Johnson Endura Cool Roof SRI (Solar Reflective Index) Tiles, a ground-breaking new technology in tiles, Johnson Quickstairs, ready to install anti-slip stair treads and risers in engineered marble and Johnson Top Shield which is an anti-microbial, pre-fabricated, ready-to-install and germ-free quartz kitchen counter top in quartz.
What is the mind-set of the average Indian consumer towards tiles?
Tiles are reflection of people’s choice and tastes. Most of the people choose tiles for their homes based on colours, patterns, budgets etc. Different spaces require different tiles. It is advisable to choose tiles for your home depending upon the functionality of the area that would dictate which types of tiles should be used.
Also since tiles last very long it is important to choose good quality and branded tiles which are made with the best of raw materials, strong manufacturing process and quality control checks.
What according to you will be the trends in this segment in the near future?
With green living gaining broader acceptance, the key to future trends is sustainable and environment friendly living. Consumers are increasingly considering low-impact materials to use when remodelling, building and decorating their homes.
In terms of designs too natural earthy shades and textures like stone, wood and marble finishes are seeing an increasing preference as a choice in wall and floor décor.
H & R Johnson (India)
TBK Limited, Block 27,
Raghuvanshi Mills Compound,
Senapati Bapat Marg, Lower Parel,
tel: +91 8424040103