“Mirage plans to stay ahead by always making new and innovative products.”
Mirage Ceramics, a pioneer of vitrified tiles manufacturing in India, is a dynamic business house that has evolved over two decades. A conversation with Mr. Ronit Khadilkar, Executive Director Mirage Ceramics, gave us a wonderful insight into the innovative ideology of the brand.
Could you tell us in brief about Mirage Ceramics? What is the inspiration behind the products?
Mirage Ceramics has grown from being one of the largest importers of ceramic wall tiles in India to being an iconic symbol of artistry and creativity in tiles manufacturing and flooring solutions. It’s the first Company in India to make GVT and PGVT and Metallic Tiles. Mirage offers products and solutions that are synonymous with the words ‘Quality’, ‘Design’ and ‘Perfection’. Mirage Tiles are inspired from life-like natural surfaces, which give each tile a rich aesthetics. For inspiration we look out for world trends and find a way to make something better than those existing in the market.
What steps has Mirage Ceramics taken towards a sustainable future?
Mirage Ceramics has received various certifications & Award from Indian Green building Council, and also from Global Group for Environmental Management System.
What are the latest innovations from Mirage Ceramics?
Recently we have launched our newly Gold & Platinum Tiles, the first manufacturer to do so in India. These are available in two variants 600mm x 600mm & 600mm x 1200mm. It is generally used for highlighting a section or a wall.
What is the mindset of the average Indian consumer towards tiles? How are tiles more effective compared to other materials for floors and walls?
Tiles are cheaper, more durable, easier to fix and maintain.
Coming at the individual homes, people are less price-sensitive as they go for the premium products, bigger and exclusive tiles. They don’t go with the cost whereas all they prefer is the elegant and classy look.
Could you tell us about the ‘Crystal Glaze’ tiles from Mirage Ceramics?
Mirage has always been an iconic symbol of artistry and creativity in tiles manufacturing and flooring solutions. Over the years Mirage has successfully mirrored various International trends. One such trend is the use of Crystal Glaze in the manufacture of Polished Glazed Vitrified Tiles. Crystal glaze leads to high polished marble. Usually used to create exact marble replicas, it is highly transparent and gives the tile a rich look.
Some of the pivotal features of Crystal Glaze are – superior flatness with perfect reflection of light, zero stain marks, no image distortion, absolute joint free images, high design resolution with best transparency effect, perfect micro crystalline structure without micro porosity and 3D effect with higher thickness of Crystal Glaze.
Thus, Crystal Glaze takes care not only of the aesthetics but also the functionality of the tile, and its application aids the process of making a tile a masterpiece.
What do you feel are going to be the future trends in this segment in the coming years? How do you plan to stay ahead of competition?
It varies from time to time basis but the gold and platinum tiles, slim tiles and large size tiles will be the long lasting trends in future. Mirage plans to stay ahead by always making new and innovative products and maintaining also building on relationships with our partners.
Mirage Ceramics Pvt. Ltd.,
Trade World D wing,
7th floor, Kamala Mill Compound, Senapati Bapat Marg,
Lower Parel, Mumbai 400013
tel : +91 22 3373 7700/ 99