With a wide range of product categories, Somany Ceramics Limited is one of the leading players in the Indian ceramic industry.
The Inside Track spoke to Ms. Charu Malhotra Bhatia, GM Marketing, Somany Ceramics who gave her valuable insight into the innovations and trends in the tile segment.
How did Somany Ceramics begin its operation? What are the products Somany specialises in?
Somany Ceramics Limited is one of the leading players in the Indian ceramic industry with widest product selection categories. They range from Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitary ware to Bath Fittings. We are India’s third largest manufacturer and marketer of tiles through our pan India presence and also export to more than 55 countries across 6 continents.
We also offer an array of high-end sanitary ware products under the brand – The French Collection is luxurious range and its smart product line is inspired by the unique elements of French heritage while taking design atheistic into cognizance making it truly world class product line.
What kind of tiling products do the commercial segments ask for?
Commercial and industrial space requires durable and skid resistant tiles to withstand heavy footfall and provide better grip. To cater to the demands of the commercial space, Somany Ceramics introduced Slip Shield floor tiles which have an additional coating to keep the co-efficient of friction high.
What are the new, innovative or game changing products recently released in this segment?
Introduction of vitrified and porcelain tiles have changed the landscape of tiles in India. Digital printing technology has further transformed the tile industry creating new and intriguing possibilities. Another remarkable technological advancement in the ceramic industry is Somany’s revolutionary VC shield technology. We have recently launched Duragres Planks, a decorative range of faux wood tiles that are remarkably durable and designed to cater to a wide range of tastes.
What is the mind-set of the average Indian consumer towards tiles? How do tiles compare to other materials for floors and walls?
Indian consumers have always reached out for products that are durable and require low maintenance. But with the changing consumer needs and mind-set, aesthetics has also become a key consideration.
Tile flooring is in fact an architectural marvel, with infinite combinations of designs, colours and finishes available for designers to extend their imagination and create unique wall and floor designs.
Tile flooring is easily laid and used, very strong, easy to clean and maintain, stain free, acid and alkali resistant, does not attract dust, remains bacteria free, is a good insulator and is fire proof and does not require polishing.
What do you feel are going to be the future trends in this segment in the coming years? What are customers looking for in surfaces segment?
Rapidly changing demographics and psychographics of the Indian population is opening up new opportunities and posing new challenges. Somany Ceramics displays its range of products on its app ‘Somany Ceramics Ltd.’ which is available in the Play Store and Apple Store. We have also built one of the largest networks of any ceramics and sanitary ware brands in India, with 12000 plus touch points across the country.
We continue our expansion drive in FY 2017-18 by opening 200+ franchisee showrooms and company owned experience centres pan India. Somany also recently launched the 3D Tile Visualizer, the first of its kind experiential tool in this industry. The visualizer enables the user to visualize, through virtual reality, how certain products will look in his or her space prior to purchase which helps the buyer to make an informed decision.
Somany Ceramics Ltd.
F36 Sector 6, Noida,
tel : +91 18001030004