Goldmedal Switches aspires to focus on high quality products, innovations for the Indian market and affordable pricing.
Goldmedal Switches and Systems strives to offer its new age customers high quality, affordable and durable products. The Inside Track spoke to Mr. Kishan Jain, Director, Goldmedal Switches and Systems to get an insight into the company’s future readiness with respect to product innovation and the Indian market.
How do you perceive the changes in the Indian lighting industry over the past couple of decades?
The primary change has been in terms of how consumers are looking at electrical and lighting products over these decades. Earlier, a lighting product was simply a utilitarian device that simply served a purpose.
The consumer would rather let the electrician choose the product without being involved in the buying process. There’s been a sea change in this attitude. Now, right from switches to cover plates to doorbells to accessories like extension cords, spike guards, etc. consumers have become aware of what they need.
For the new age consumer, quality in terms of finish, durability, safety is considered a given. For them, a really top quality product is one that is aesthetically superior and which complements or enhances their living or work environment.
The other change that is very visible is the range of options that a customer has today in terms of colour, finish, price and more. As they say, the only limitation is imagination, and that’s true for the situation today. If a consumer wants something, more often than not, a product like that would exist in the market.
Can you tell us about the innovations that you have introduced over the past decade?
Goldmedal can claim to have introduced some interesting products and concepts in the Indian market. We were probably the first in the industry to introduce glass modular cover plates in a various shades. Over the years it has become very popular with almost every company now having its own range.
We were also the first company to introduce Radio Frequency (RF) remote controlled switches and systems. Most other companies used Infrared (IR) technology which was cumbersome to use and had physical limitations. Our latest innovation is the Home Automation System which can be activated in your home within 24 hours. The wonderful part of this technology is that it can be installed even within your existing wiring. This saves a considerable amount of time and money as there are no new wires to be installed and the installations can be carried out by any competent electrician.
What are some of the goals of Goldmedal for the next decade?
Goldmedal is now recognized as one of the premier brands in the electrical and lighting industry due to our focus on high quality products, innovations for the Indian market and affordable pricing. We are confident that if we continue to grow along these lines we should be among the top three brands in the country in the coming decade.
What technologies have evolved in this sector?
Although web technology has evolved a lot in the past few years, there’ve been breakthroughs in LED technology too that can be equally exciting. Over the years, we have been amongst the first in the industry to adopt new technologies into our products. Our home automation products, for example, can be controlled from anywhere in the world using a smartphone or computer using web-based as well as phone-based applications. Similarly, our LED products incorporate the latest in the world of lighting technology. There’s scope for huge growth in these sectors.
What new products are you planning to introduce in the next few years?
We recently launched a new range of LED lights that are more energy-efficient than conventional lighting products. These lights are available in various sizes and design options. We’ll be expanding this product range soon to offer a complete solution in LED lights. During the recent Ace Tech Exhibition, we also launched two new exciting series of modular products that are extremely sleek, stylish and modern. We are also working on some revolutionary ideas in the Home Automation space. So there’s a lot that’s going to happen in the near future.