Acrysil is growing to become a total solutions provider for upscale kitchens.
Acrysil is one of the leading brands for every requirement in kitchen segment. The Inside Track spoke to Mr.Chirag Parekh, Chairman and Managing Director, Acrysil Group, who gave us an insight into the brand’s innovations, after-sale services and the future plans with regard to the modern Indian kitchen.
What is the genesis of Acrysil and your brand, Carysil? What sets it apart in the market for kitchen products?
Acrysil is a pioneer in Composite Quartz Technology and is one of the largest producers of granite kitchen sinks in the world. These sinks promoted under the brand Carysil are known for its awe-inspiring looks, innovative designs and German technology.
Creating a benchmark with granite kitchen sinks Carysil has diversified into stainless steel kitchen sinks, faucets, food waste disposers and kitchen appliances like hobs, cooktops, chimneys, ovens, wine chillers, dish washers, cooking ranges etc.
What are some of the new innovations that your company has made in the kitchen products segment?
Acrysil Ltd. has innovation and technology at its core. In its state-of-the-art R & D Centre, it constantly innovates on its home appliance range to cater to its different segments. The company has also made significant investment in resource saving technology to promote efficient and environment friendly manufacturing.
Acrysil in India has added a classy feather to its cap with its comprehensive and ingeniously engineered range of home appliances. These appliances are carefully fashioned like a flamboyant work of art to add lustre and prestige, wherever they feature. Carysil appliances are the highlight and conversation point in the elegant and knowledgeable kitchens of today.
What kind of after sale services do you offer customers post sale?
Carysil products are backed by a service that is 24×7. This kind of service will maintain your appliances in mint condition endlessly. The service is carried out by qualified and thoroughly trained personnel. So, your appliances stay as good as new.
Could you please enlighten on the global presence of Carysil as a brand for kitchen appliances?
Over time, Carysil has made its presence in the global market. It exports to more than 40 countries across the globe including the USA, the UK, China, Canada, Germany, France, The Far East and Gulf Countries. It has also set up several subsidiaries in Hong Kong, China, Germany, UK to further strengthen its presence in the global markets.
To mark its entry in the UK market, Acysil Ltd has recently acquired Homestyle Products Ltd., a well-known brand in the UK which is principally in the business of importing and marketing kitchen sinks. The acquisition will give Acrysil’s granite and stainless steel kitchen sinks a ready market in the UK and enable Acrysil Ltd to maximise its capacity.
How do you visualize the near future with respect to Carysil?
Acrysil is rapidly moving ahead towards becoming a total solutions provider for upscale bathrooms and kitchens catering to the most discerning and style conscious consumers, while building its brand Carysil as the world’s most sought after design brand in this category.
Carysil Factory and Head Quarter
Bhavnagar – Rajkot Highway, Navagam,
Vartej – 364 060. Bhavnagar. (INDIA).
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tel. : +91-278-2540218, 2540893