Global façade giant, FunderMax brings its wide range of innovative panel options to India.
In India’s mostly unorganised cladding market, FunderMax has 125 years lineage of international experience, a 100% subsidiary with an HO based at Bengaluru and 40 Authorised Business Partners across the country and in Sri Lanka; making it one of the leaders in the façade segment.
We speak to Dr. Prashanth Reddy, MD and CEO FunderMax India Pvt. Ltd. about the company’s contribution to the Indian façade market.
What sets FunderMax apart from other cladding brands?
FunderMax offers very high design freedom to architects and designers, so versatility is its USP. We use NT technology (patented) which is unique and offers sustainability for exterior conditions and is most suitable for Indian weather conditions.
FunderMax has an unparalleled range of decors with over 30,000 SKUs. In addition, there is a broad selection of assorted formats and mounting variations that also create a whole different character for the building.
FunderMax India provides design support and installation-system-offering panels from Austria, rivets from Germany and installation through our trained Authorised Business Partners who act as complete solution providers with both pre- and post-sales service support. We focus on projects, offering total customer solutions and do not allow mere trading. We have so far trained over 900 people since the last five years of operation and even have monthly training programs.
What are the needs of the Indian consumer with regard to façade cladding?
Indian consumers are price sensitive, but equally value conscious. They are willing to pay premium prices for products that are robust, unique in design and most importantly, have lasting value.
FunderMax panels are homogenous in nature, with all-weather resistant attributes like optimal light fastness, are double hardened, scratch resistant, solvent resistant, impact resistant and easy to maintain; which overcomes one of the industry’s biggest challenges. All this makes them suitable for all kinds of exterior applications especially for the Indian climatic conditions.
It is not only the panel material that matters, but also the installation system with right façade consultancy on design and product compatibility, usage of only recommended and specified installation accessories, usage of right tools, trained manpower. All this aligned with the structural, aesthetic and functional requirements which is well supported by FunderMax’s trained and experienced Authorised Business Partners across the country, who in the last five years have done over 5000 projects across India.
Our customers should watch out for players with fake panels and very poor knowledge of installation systems. These players are pushing interior products as exteriors. You should also double check for sustainability and genuineness of the warranty. Most HPL producers are trading panels with no idea about installation systems related to Indian weather conditions. Only NT or EBC technology will work with exterior panels and Foil technology is not suitable for Indian weather conditions.
What new products/innovations that your company will be introducing?
In India currently we have been focussing only on exteriors. However, we are planning to launch our interior collection later this calendar year.
We believe in educating the Indian market about the latest technologies such as rear ventilated façade cladding systems, which we have intensively promoted amongst the architect and construction industry fraternity.
At the same time we try to assess the requirements and preferences of the architects in India and launch new products based on their inputs and feedbacks. For instance, our latest Max Exterior Range of Decors which we launched this year was created after taking inputs from prominent architects all across the world, with 20 people working for the last five years and testing exterior conditions thoroughly. Our entire collection is available completely in India.
What do you feel is going to be the future trend in this segment?
Adherence to the strictest energy and quality parameters has given rise to more energy efficient, innovative and adaptable façade systems.
The core functional idea of façades is to work with nature rather than try and resist its influences. Today’s architects not only have to take into consideration technical but also must look at the design aspects, along with energy efficiency.
Technological innovations today have enabled architects and designers to express themselves in distinctive and individual manners, far more easily than ever before, and this seems to be the trend in the near foreseeable future.
Text By Alyssa Lobo