The Inside Track Connecting the Indian design community 
Providing a wide spectrum of home appliances and products, Crompton, a leading Indian fan brand launched a revolutionary range of ‘Anti Dust’ ceiling fans -‘Avancer Prime – Anti dust’ and ‘Aura Prime – Anti Dust’. These Anti Dust ceiling fans attracts 50% less dust compared to any regular fan. It includes the use of a nanotechnology based paint which has hydrophobic and oleophobic properties that reduces the accumulation of dust and grime on the fan.Talking about the launch of the anti-dust ceiling fans, Mr. Shantanu Khosla, Managing Director, said, “We laid down 5 key strategic choices for the company a year back at the time of foundation which are centered around Brand building, Innovation, Go-to-Market reach, Operational Excellence and Building organizational capabilities. On Innovation, consumer insights have been the core of our innovation engine. Moving on this we identified that, hassle of cleaning a ceiling fan has been a concern for the consumers and our new product addresses this need.”
Contact:
www.crompton.co.in
