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Nippon Enters Into Strategic Alliance With IVM Chemicals; Launches New Division

Nippon Paint (India), producer of high-quality paints and coatings, now brings to India a unique and exquisite range of wood coatings. It has entered into a strategic partnership with Italy’s IVM Chemicals, one of the world’s leading wood coatings company. Under the new Wood Art division, this partnership will promote and market Nippon Paint’s existing wood coating products based on Japanese technology, as well as IVM Chemicals’ leading international brands like Milesi, Ilva and Croma Lacke in the wood coatings market in India.

Applying paint on wood can lead to various aesthetical finishes, transforming wood into surreal forms of beauty. The array of transparent and opaque wood finishes brought forward by this alliance ranges from traditional coatings like NC and melamine to advanced products such as polyester (lamination), polyurethane (PU) and water based products.

Mr. Sharad Malhotra, President, Nippon Paint (India) for wood coating & automotive refinish, says, “We are bringing to India exciting wood coating possibilities through our diversified  colour portfolio, unique tinting solutions, supporting products like aerosols, putties and polishes, non paint ancillaries such as masking papers and tapes, abrasives and sanding tools as well as niche products like special effects and more.”



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