Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading home appliances company recently expanded its built-in appliance segment with launch of its new Premium Brand ‘KitchenAid.’ KitchenAid, a leading kitchen appliance brand in Europe and USA has been providing a complete product line ie. from utensils to appliances – large and small that offer professional performance and are designed for passionate cooking lovers.
In India, the brand already has made its presence in ‘Small Domestic Appliance (SDA) segment, which includes counter-top appliances such as stand mixer, food processor, toasters and blenders that were launched in 2013 in India. The new product line includes Ovens: 3 Products, MWO/Steam: 3 Products, Hobs: 10 Products, Hoods: 4 Products, Cooling: 2 Products, Dish: 2 Products Special: 4 Products.
Designed and manufactured in Europe, KitchenAid’s newly launched products are carefully thought through and come with beautifully crafted features which are exceptionally functional, conveying a sense of substance, durability and authenticity while meeting the practical requirements of professionals, home chefs or anyone passionate about food.With the new launch, Whirlpool aims to capture 35% market share