Lodha Brings The ‘God Of Design’ To Mumbai

The world renowned designer, Phillipe Starck joins hands with the Lodha group for designing the interiors of the all new Lodha Evoq.

Yoo inspired by Starck’, has finally entered the Mumbai interior scene with their exclusive collaboration with the Lodha group.

Known to be one of the most innovative design companies, Yoo will design Mumbai’s signature residences and common spaces of Lodha Evoq which will bear the mark of the world’s most iconic designer, Phillipe Starck.

LtoR_Philippe Stark, John Hitchcox (cofounders of yoo inspired by Starck) along with Abhisheck Lodha (MD, Lodha Group) at the launch of Lodha Evoq on 12 Oct 2012

The 63 storey luxury tower at New Cuffe Parade will boast exclusive designer residences with private pools and gardens and select penthouses featuring personal elevators and private pools, all with interiors by ‘yoo inspired by Starck’.

The tower has the metro, monorail and eastern freeway at its doorsteps with uninterrupted panoramic views of the sea and the city’s skyline, including the Bandra Worli Sea-link.

Phillipe Starck is better known as the God of Design being very versatile in his design. From lamps and kitchen equipment to museums and hotels, his creations exude imagination and originality. His designs reflect a bold, almost rebellious style that is at once startling and individualistic – tinged with poetry and humour. Speaking at the launch of Lodha Evoq, Phillipe Starck said, “Mumbai is the centre of style. Juxtaposition of colours, textures and patterns based on Mumbai’s long tradition of textiles has been the inspiration for your new building, your new life, your new home.”

Speaking about the development in Mumbai and their plans, John Hitchcox, chairman, Yoo added, “Mumbai has always been on our radar, the thriving metropolis and business capital of one of the world’s fastest growing economies. It is just that we took time to search for the perfect partner for translating our vision in to a reality of global standards as we thought that there definitely was a need gap we could fulfill. And then a couple of years back, the Lodha Group happened and we could not have struck a better partnership. And with the involvement of my close friend Philippe, I am sure this will create ripples in the Mumbai luxury real estate space.”

Abhisheck Lodha, Managing Director of the Lodha Group, said, “It is a privilege for us to partner with ‘yoo inspired by Starck’, famous for unique developments across the globe, for designing the interiors of Lodha Evoq. We are committed to providing our customers with excellence in luxury living and we intend to ensure that every single element respects the best standards of quality and aesthetics. Lodha Evoq is designed for the lifestyles of those who know exactly what they want in life and are open to boldly expressing their choices. The vivid colours, multiple décor themes and the passion of yoo inspired by Starck, make Lodha Evoq the perfect place to live bold!”

web: www.lodhagroup.com

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