The Inside Track provides a short preview of the exciting events at 100% Design’s 25th edition in London.
The 2019 edition of the trade fair 100% Design marks its 25th anniversary, making it the largest and longest running design trade event for design professionals in the UK. First featured in 1994, 100% Design has ever since been a one-stop destination for architects and designers to source the latest products, unveil new interior design trends, and discover breakthrough talent.
The 100% Design is a cornerstone event for design enthusiasts, which over the years has garnered a stellar reputation for bringing together the most prominent design trends and professionals, by providing platform for exchange of knowledge and ideas.
From 18-21 September, 2019, 100% Design will run for four days concurrently with the ongoing London Design Festival. The Inside Track gives you a lowdown on what to expect during this year’s quarter century celebration that would be held at Olympia, London.
This year will see the return of the regulars like ‘Design Fresh’ that unravels exciting new talents in the industry where each chosen designer has been acknowledged for their original and cutting-edge work. Shortlisted by writer and photographer Barbara Chandler, the showcase will demonstrate a generation of rising designers pursuing new perspectives.
With a ‘picture worth your Instagram’ culture, we see a breed of new designers using social media to influence and inspire design enthusiasts. With this in mind, 100% Design has picked seven Instagram influencers to create ‘inspiration kiosks’. Notable designers in the line-up include Charlotte Rey and Duncan Campbell, Lee Broom and Suzy Hoodless.
This year, the West Kensington Design District will yet again be transformed into a design hub with several installations and programmes that spotlight design brands and cultural institutions. The place will be brought to life with the help of London’s Design Museum and award-winning textile studio, Kirkby Design.
A coterie of contemporary interior specialists will be brought together through a curated exhibition at the exhibit ‘Design London’. One of the most anticipated events at 100% Design during all its previous editions has been the ‘Talks with 100% Design’. The 4-day programme will explore issue-based topics like climate change, material wastage, sustainability and circular economy.
With more than 50 talks and debates with interior designers and architects, Talks with 100% will also cover conversations on new trends and technologies. Prominent names like American Designer and Architect David Rockwell will be seen addressing design enthusiasts, while Designer Marcel Wanders will return for a second year running to speak at 100% Design. Selencky Parsons has designed the backdrop for this auditorium that addresses issue of plastic consumption and waste.
Now coming to the new additions, this year marks the season of many ‘news’ at 100% Design. The ‘Design Lounge’ is the central showcase of the event that displays products of the brand Arper and also functions as a space to network and unwind. ‘Detail London’ exhibits globally renowned brands for soft furnishings and wall coverings and their latest products.
Kirkby Design will collaborate with Transport for London to curate a selection of designs from the London Transport Museum’s archive under a new feature called ‘Underground Volume II’.
A ‘Sense of Finland’, is another fresh addition at this year’s 100% Design. The Finland Pavilion, which is an eco-log house, will allow the visitors to experience the sounds, sights, touch, smell and taste of Finland right in the middle of London.
The most exciting introduction to this edition’s line-up is the collaboration with Material Driven to create ‘Material Studio’, showcasing 22 innovative materials that offer solutions to some key issues such as ecological deterioration, performance, energy efficiency, and waste.
With a star line-up of 400+ exhibitors showcasing their latest products across categories like furniture, lighting, textiles, glazing, accessories, and more, 100% Design’s 25th edition promises to yet again persuasively inform and celebrate the design industry.
Text by Shweta Salvi