The products designed by Anantaya symbolize a fusion between ancient Indian craft practices and modern luxury home needs.
Headed by Ayush and Geetanjali Kasliwal, a designer and an architect respectively, Anantaya is a lifestyle design studio based in Jaipur, Rajasthan. The company aims to develop innovative ideas through collaboration between master artisans and contemporary designers.
Its primary intention is to redefine existing local craft tradition by providing it with design, technology and capital. In this way, Anantaya strives to improve the lives of over a million artisans in a sustainable and honourable fashion. Further, the company promotes fair trade and supports the empowerment of women.
The Anantaya catalogue includes products ranging from furniture to lighting, stationery to office accessories, and showpieces to jewelry boxes. The team experiments with combinations of materials such as acacia wood and leather cords, shisham wood and saddle leather, white oak wood and seat belt, beech wood and rope, etc. Traditional furniture such as charpoys and moodas as well as Japanese, Danish and Art Deco objects inspire the Anantaya creations.
Ayush Kasliwal graduated from National Institute of Design, Ahmedabad. Several accolades have come his way over the years in the form of Messe Frankfurt India 2015, Best Designer of the Year 2015: USA by Interior Design Magazine, and India’s Best Design Studio 2015 by Pool Magazine.
His work was showcased in Paris in the Talents à la Carte section of ‘Maison ét Object’. Further, he was a finalist in the British Council’s Young Creative Entrepreneur Awards 2011. Other interesting achievements include licensed products to MATER, a Danish design house and collaboration with Incubis on a sculptural installation at Delhi International Airport Terminal T3.
He says, “Objects are messages in physical form”. His work reflects a sound and nuanced understanding of culture, architecture and mythology which he delivers through a modern aesthetic.
Text By Priti Kalra