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Using traditional Indian techniques and making it a point of honour to re-actualize the handmade, it has become a reference within the design world for highly sophisticated pieces

Come, Take A Seat

The embroidered collection by Rooshad Shroff features a series of wooden furniture used as a canvas for needle work.

Using traditional Indian techniques and making it a point of honour to re-actualize the handmade, it has become a reference within the design world for highly sophisticated pieces

Not very often in this age of mass-produced & automated technology do you find a brand that purely delves into exploring traditional techniques of exquisite design creations. Rooshad Shroff is a multi-disciplinary design and research studio.

The intricate work seen on the chairs mirror the meticulous efforts of the craftsmen

Founded in June 2011 in Mumbai by Rooshad Shroff, the architectural practice predominantly dedicated to the realization of spaces soon developed its own design department, operating at nano-scale-crafting bespoke furniture, products and materials.

The embroidered collection by Rooshad Shroff sees an amalgamation of two distinct crafts – carpentry and embroidery

Using traditional Indian techniques and making it a point of honour to re-actualize the handmade, it has become a reference within the design world for highly sophisticated pieces. The practice, albeit only 5 years, has garnered the level of acclaim and recognition that usually takes years of experience and presence in the market.

The embroidered collection by Rooshad Shroff sees an amalgamation of two distinct crafts – carpentry and embroidery. The furniture predominantly is made up of recycled old Burma teakwood that has been procured from old broken down buildings.

The collection features a series of chairs, sofas, tables and dividing screens

The intricate work seen on the chairs mirror the meticulous efforts of the craftsmen and the kind of formidable talent they portray through the collection. The collection features a series of chairs, sofas, tables and dividing screens that make a promise to take you on an excursion that mingles modern silhouettes with traditional craftsmanship.

Talking in detail, cotton threads of varying colours are laced through what makes up the seat of the chair using a grid of holes, forming various patterns, shapes and designs in order to communicate a perfectly choreographed design language through the entire collection.

While the threads used for embroidery are colour fastened to ensure they don’t fade

While the threads used for embroidery are colour fastened to ensure they don’t fade over time and lose their visual appeal, the wood is coated with a natural polish to emphasize and retain its natural beauty and texture.

Text by Vandana Krishnan

Contact
web: www.rooshadshroff.com

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