The company recently inaugurated its design studio; a first of its kind in India and Asia at Tarapur.
Extraordinary high quality, high-end materials and timeless designs; these are the precise synonyms for Duravit, the sanitary and bathroom specialist. The product range includes sanitary ceramics, bathroom furniture, shower trays and bathtubs, whirl and wellness systems, shower-toilets, kitchen sinks and accessories.
Headquartered in Hornberg, West Germany, the company operates in more than 120 countries .In India Duravit’s production facility is based in Tarapur, Gujarat which is operational since 2010 and employs over 300 workers. The production facility was certified with EN ISO 9001:2008 and confirms the company’s adherence to customer orientation as a corporate objective and reprises its commitment to customer satisfaction.
The plant has been setup in such a way that it is possible to scale up production and multiple expansions are possible. Though export houses tend to have such production facilities CEO, Dr Frank Richter who inaugurated the company’s first design studio in Tarapur clarified that the sole intention of the state of the art facility is to serve public demand. Along with Dr Ritcher, Ashutosh Shah the company’s managing director was also present at the occasion.
The first design studio is also the first of its kind in Asia and if company sources are to be believed more such showrooms will be opened in India.
In the words of Asutosh Shah, the Managing Director, “Many of our retail partners across the country would like to present the product like we are trying to do it today; the presentation of the product and the prerequisite is really important for a luxury brand like Duravit.”
The showroom unleashes the Duravit’s designer range which consists of signature collections designed by well-known designers like Phillipe Starck, EOOS, Phoenix Design, Sieger Design and Matteo Thun.
Duravit has been the proud recipient of numerous international design awards. These awards celebrate bold design, which has become Duravit’s hallmark over the years. Secondly, each designer is a specialist in his field – a prominent global innovator with an inherent sense for design. Good design, as Duravit and its designers see it, is never at the expense of practicality – neither is interested in “design for design’s sake.”
In the words of Ashutosh Shah, Duravit India’s managing director. “Duravit’s design trends are notable for their durable modern forms featuring a systematic reduction to the essentials. In addition we offer the ideal solution for different budgets and lifestyles.”
Duravit as a brand is more focussed on providing complete bathroom solutions rather than stand-alone sanitary ware; the Living bathroom range elucidates the fact.
The Living Bathroom creates space for bathroom furniture. In words of the CEO, Dr Frank Richter, “We are interested in living bathrooms; we are interested in complete bathroom solutions not just single pieces that are distributed somehow. Furniture provides the unique opportunity to realise this complete bathroom approach and furthermore it helps you to create a personal warm atmosphere where people will feel comfortable living in.”
The Duravit team also has in place a well-trained after sales service which increases its overall operational efficiency.
When it comes to an international brand, a common suspicion that arises is about the qualitative uniformity in the product and the design abroad and back home. This is effectively addressed by the company’s global quality management system, the products and processes meet the company’s high standards all over the world. These uniform standards are already established at the Duravit India production site and have now been confirmed by the TÜV Rheinlandan independent certification body apart from the EN ISO 9001:2008 it received in Dec 2013.
So irrespective of the outlet from which it is purchased, a Duravit product will always reflect the same quality and design; in short a proper degree of homogeneity has been achieved.This point is validated further by the fact that the products produced in their Tarapur facility are also exported to the central warehouse in Germany.
What makes the deal sweeter is that Duravit’s luxury products have different price points which gel well with a price sensitive market like India. An effective collaboration of design sensibilities and economics we would say!