Ficus – Fine Living offers customers a range of products and design services with a modern, yet earthy touch.
The minds behind interior design mainstay, The Great Eastern Home have developed a new brand of furniture and home accessories, Ficus – Fine Living. Ficus draws inspiration from nature to create a style that runs natural and earthy, and which expresses itself in their range of furniture, furnishings and other home embellishments
Their distinctive offerings seamlessly blur the boundaries between the outdoors and indoors and merge materials, textures, colours, forms and finishes in ways that are contemporary yet timeless.
According to Anurag Kanoria, owner of Ficus, “Ficus-Fine Living combines an aesthetic that refashions the natural in unique and versatile ways to create an urban sanctuary enlivened by style and substance.” This sets it apart from the associated brand, The Great Eastern Home which offers products that exemplify luxury with their unique, timeless masterpieces. Its trade mark opulence has sustained its claim of being India’s premium vintage and period style furniture maker.
Ficus, on the other hand, has modern, contemporary, nature inspired furniture for modern home and lifestyle. Its pieces have clean lines and its furniture is affordable, yet stylish.
Ficus-Fine Living positions itself as a provider of youthful, modern, and streamlined designer furniture. As Ficus offers more urban and trendy designs;
the targeted customer segment is niche, young, sophisticated with a modern lifestyle; a person who likes to have spacious rooms with streamlined yet trendy timeless interiors.
Ficus provides contemporary furniture products which include decor accents, linens, lighting, artefacts, mirrors, beds, dining, tableware, soft furnishings and other accessories. The company also provides services that aid the customer in all interior décor needs. The company’s consultancy team advises clients and architects globally on interiors and aesthetics. Further, one is also able to customise a piece of furniture. “Ficus partners with clients in interpreting their ideas into unique works of art to compliment any décor of their home” says Kanoria.
Their combination of high quality furniture pieces and design services has helped Ficus make an impression with their clientele. Among their best selling products are: their two-seater sofa, coffee tables, day bed, lounger, beds and their pewter cutlery collection.
The response to their ‘complete design solutions’ has been good. The company provides complete interior solutions by their experienced team of in-house architects and interior designers who take on projects ranging from apartments and private residences to large scale projects such as hotels and commercial spaces.
“Designed by us, but inspired by your style; we plan and customise your space with your personal imprint that becomes veritable extensions of your individual style” says Kanoria. “This option of personalising space as per the requirement has received an overwhelming response.”
Ficus’ flagship store is located in Colaba, Mumbai; exactly behind the Taj Mahal Hotel. The company also has a presence in Kanpur and Thimpu – Bhutan. With both these outlets receiving an enthusiastic response, the company is confident that they will create a buzz on the global platform.
Text By Alyssa Lobo