Defeating over 8,697 entries, Grohe won over the jury with its exceptional design, quality and remarkable consistency across different channels.
In order to evaluate the diversity in the field of design in a professional manner, the Red Dot Design Award is separated into the three categories – Red Dot Award: Product Design, Red Dot Award: Brands and Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s most prestigious design competitions in the world.
“The award is an acknowledgement of the Grohe brand and its employees across more than 150 countries. At the same time, it recognises the new paths we took to emotionally charge the Grohe brand and its products in a holistic context, to give it relevance way beyond the sanitary industry,” says Thomas Fuhr, CEO Grohe AG, of the award.
The award ceremony will take place in Konzerthaus Berlin, hosting an audience of 1,400 exclusive guests on the1st of November 2019 where Grohe will be bestowed the prize.
“Winning over the Red Dot Jury is no easy task. Our experts are very critical and inspect all of the entries very closely based on strict criteria before reaching a decision regarding a distinction. They also demonstrated this careful approach in particular in the newly introduced section for brands. All the more reason for the laureates of the Red Dot: Brand of the Year distinction to be proud of winning over the jury in all regards.
Their leading position in brand communication is proof of their success in conveying a consistent brand image across different channels. I wish to congratulate the deserved laureates on their excellent performance and look forward to handing over their trophy to them in person as a symbol of their outstanding success in the Red Dot Award,” expounds Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.
After the ceremony, the party will continue at the Designers’ Night. The winners’ exhibition ‘Design on Stage’ will be introduced to the guests for one night only. Grohe will also be included in the International Yearbook Brands and Communication Design 2019/2020, which comes out on the14th of November and will be on sale worldwide.
Grohe is a leading global brand for full bathroom solutions and kitchen fittings based in Germany. Grohe has been part of the LIXIL Group Corporation since 2014 and as a superlative international brand, Grohe pursues the values of technology, quality, design and sustainability.