Godrej LOCKSS transforms home décor space through design-led innovation.
Godrej Locking Systems and Solutions(Godrej LOCKSS) launched its advanced Mobile Experience Centre (MEC-3) to highlight how its design-led innovation has been shaping the future of the locking solutions market. This latest development is in line with the Godrej philosophy of shaping the future through incessant innovations.
Since 7th May 1897, Godrej has been instrumental in making lives brighter through a series of inventions that have combined pioneering science and engineering with a larger social purpose. Today 600 million Indians use Godrej products. What started with just locks is today one of India’s most trusted and loved brands spanning Animal feeds to Aerospace.
MEC-3, which is the third in the series of mobile experience centres launched by Godrej LOCKSS, has taken the style quotient of the locking solutions a notch higher by collaborating with one of the finest design maestros in the country,
Mr. Dilip Chabria. Through the MEC-3, DC Design offers an unmatched experience of touch and feel to this exciting array of chic looking solutions that is designed for an enthralling experience for the key influencers of the market such as architects, interior designers and contractors.
The MEC-3 was flagged-off by Shyam Motwani, Executive VP & Business Head at Godrej & Boyce Mfg. Co. Ltd. and Prasad Prakash Gupte, General Manager, IMC & Trade Marketing, Godrej Locking Solutions and Systems at Godrej Group’s Vikroli Campus. The MEC-3 will make a multicity tour across India including metro cities such as Mumbai, Pune, Ahmedabad, Nagpur, Raipur, Bangalore, Hyderabad, Chennai, Kochi and Vizag.
Commenting on the initiative, Shyam Motwani, Executive VP & Business Head at Godrej & Boyce Mfg. Co. Ltd. said, “Throughout our 118 years journey, we have always been considered the epitome of driving innovative excellence in the locking solutions segment. The MEC-3 serves as a proof point of our commitment to amalgamate technology, quality and efficiency in our products that match the modern day aesthetic demands of the consumer. This exciting range of products from the house of Godrej, showcased through MEC-3 exemplifies our design-led innovation and strong market acumen that is driving the next phase of growth.”
DC Design, which is known for its eye for detail and acute design sense, infusing life into automobiles, has collaborated with an esteemed corporate group to design a well-equipped experience centre encompassing state-of-the-art pedigree and stylish innovations in the locking systems category.
“Both Godrej LOCKSS and DC Design epitomise the spirit of innovation and have an uncompromising attitude towards excellence” said Mr. Dilip Chabria of DC Design, while commenting on the collaboration. “DC Design’s reputation has been built over the zeal to infuse design and functionality to every project we undertake.
I find great inspiration in designs that are crafted to enhance the experience of the user and add a new level of consumer engagement. I find the same ethos imprinted in the Godrej culture and it reflects in their product range which augments the user experience. The overall experience was very exhilarating.”
The experience centre houses samples of both residential and commercial products, including the latest line of electronic ‘smart locks’, upcoming products, as well as a slew of customised locks manufactured for industry specific applications.
This initiative is part of Godrej LOCKSS’ continued endeavour to infuse the concept of design-led innovation to transform locking solutions, which have till now been regarded as a functional product. Consumers today make their purchase decision not only by taking into account the functional supremacy of the product but also keenly evaluating how the product can be an integrated part of their home décor.
Design-led innovation is the concept of blending design excellence and functionality into the manufacturing process to offer world-class products both in terms of design and performance excellence. With customer centricity being one of the core pillars of its business, Godrej LOCKSS has been on the forefront of design-led innovation.
The Indian locking solutions market is estimated to be worth Rs. 4,200 crore. Today, almost 80% of the purchase decisions are made by the key influencers rather than the end-customer. MEC-3 is thus an innovative step to reach out to the key influencers of the market and give them an experiential tour of how Godrej locks complement the overall appeal of the home.