Maison&Objet 2017 boasted a unique multi-channel ecosystem that provided an important source for business, interactions, conversations and new contacts.
The September 2017 edition of Maison&Objet saw a significant rise in the number of visitors. Insight into current and future trends, the new and improved layout for the Objet Hub, the endless supply of creativity from exhibitors and a wealth of complementary content available on social networks have provided additional momentum to the event. A successful show, with a record high economic context and a very promising outlook for the months to come, this major international event for lifestyle, interior and design professionals featured 3,000 brands, including 674 new exhibitors.
Designed as the continuation of the physical Maison&Objet show, the online platform titled ‘Maison&Objet and More’ gives brands and visitors the means to keep the Maison&Objet experience going all the year round. Manufacturers and design brands use it to present their showrooms and latest collections with over 25,000 products just one click away. This online gallery is a constant source of inspiration, featuring new products and product selections by influential personalities from the interior, design and lifestyle industries.
Launched just one year ago, MOM recorded impressive traffic during and especially in between the January and September shows. Exhibitors have reported numerous requests from qualified contacts and excellent order conversion rate. Visitors have also praised the platform for how convenient it is, facilitating contact with suppliers and offering the possibility to save items to their personal selection. Already very popular with industry professionals, importers, distributors, restaurateurs, hotel boutique managers, interior designers, shop and concept store owners, MOM provides an innovative solution to maintain exhibitor visibility in between events and a unique growth lever for brands.
Maison&Objet 2017 chose its theme as ‘Comfort Zone’. In this light, it provided visitors with an introduction to the fair in the form of an exhibition inspired by the theme of how seating comfort has evolved. This exhibition along with others focused on a variety of specific design challenges in the home office, sleeping habits, materials, etc. and mainly featured products by brands exhibiting at Maison&Objet.
François Bernard had devised a game, an illustrated alphabetical exhibition around the notion of comfort, using products by exhibiting brands. Both an introduction and a conclusion to the fair, the Inspirations Space and the Bookshop was one of the fair’s most popular attractions amongst the visitors.
According to a survey, 91% of visitors attended the fair to discover new products. Since January 2017, Maison&Objet has featured ‘What’s New?’ exhibitions at the entrance of Halls 3 and 6, two events dedicated to showcasing exhibitors’ new products, curated by Francois Delclaux, Founder of trends agency ‘un Nouvel Air’. These two new highlights provided visitors with the most striking new finds.
In the heart of the IPROJECTSI sector in Hall 8, Tristan Auer presented an exhibition where visitors found a quiet and relaxing atmosphere – an enthralling getaway suggested by the perfect architectural features (arches), light hues (white and pastel green), and a few vibrant colours that articulated with some of his most iconic pieces. The concept developed around a bar in the middle, which brought an element of fun and elegance; a vintage car, evoking travel; and to echo his interest in cinema, a series of recesses showing objects in cinematographic compositions.
Since 2011, Maison&Objet has distinguished brands and companies with an eco-friendly design approach. This season, the jury made up of editors from Maisonapart.com, Lejournaldesfemmes.com and Atelier Rue Verte, the blog chose to reward 11 exhibitors that share the same focus on local production, fair trade, recycling, artisanal know how and sustainable development.
Recipients of this year’s Rising Talent Awards were selected among the latest graduates of the prestigious ENSCI – Les Ateliers. The recipients include Claire Lavabre, Alexandre Echasseriau, Julien Phedyaeff & Christopher Santerre, Luce Couillet, Lysandre Graebling, Samy Rio, Raphaël Pluvinage , Marion Pinaffo and Jean-Baptiste Fastrez.
Official Sales & Visitors Promotion Maison&Objet
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