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Poltrona Frau Goes North

Poltrona Frau Group continues to expand in India, opens a new showroom in New Delhi.

The Poltrona Frau Group Design Center showroom in New Delhi is the latest addition to Casa Decor’s reach into North India.

Casa Decor, a joint venture between the Tata Group and Poltrona Frau Group (Poltrona Frau, Cassina and Cappellini), officially launched its flagship store in the heart of South Delhi. The showroom covers 4,300 square feet on two floors for its luxury interiors display; the store will introduce a new approach to the interior design industry in India, delivering distinctive high quality ‘Made in Italy’ products to its North India clientele.

L to R: Mr. Ratan Tata, Mr. Dario Rinero & Mr. Matteo Cordero di Montezemolo
L to R: Mr. Ratan Tata, Mr. Dario Rinero & Mr. Matteo Cordero di Montezemolo

The luxury furniture retailer, created by Poltrona Frau Group (PFG) in collaboration with India based Tata Group, will showcase classic and contemporary retail pieces of diverse styles from the century-old Poltrona Frau brand as well as the contemporary design icon brand Cassina and the avant-garde Cappellini brand.

In addition, it is also equipped to create bespoke pieces on demand as well as customised turnkey solutions for residential, commercial and hospitality clients. The store has been designed to allow customers a first- hand opportunity to experience the luxury of design and comfort that eachpiece offers. The categories showcased will include: sofas, armchairs, chairs, tables, beds, wardrobes, bookcases, shelves and more.

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The Poltrona Frau Group Design Center is an expression of the energy of each of the three Group’s brands and brings a heritage of international experience with designer products that define the meaning of luxury. Many globally renowned architects, designers and artists have collaborated with the Poltrona Frau Group and executed hundreds of projects worldwide. Through its network of ownership stores and luxury retailers, the group reaches out to a vast number of residential clients who want to elevate theirliving environments.

“We are honoured to partner with Tata Group and to share the vision, support and personal enthusiasm of Mr. Ratan N. Tata in order to target the incredible potential of the Indian market which is rapidly developing. The launch will further accelerate the group’s growth both in residential and contract business in India,” stated Mr. Matteo Cordero di Montezemolo, Vice Chairman of the Poltrona Frau Group .

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“We are delighted to launch the second high-end design hub in India, establishing a stable presence for the Poltrona Frau Group in this increasingly important market. Our international presence will provide a strong backbone to the design centre which can offer a wide range of quality products and solutions for all tastes,” added Mr. Dario Rinero, CEO of the Poltrona Frau Group.



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