Creativity shines at an archipelago of art, culture and design in the glamorous city of Milan.
Known as the mother of all trade fairs, this annually held Milan Design week also called Salone Internazionale del Mobile di Milano (iSaloni), showcases some of the world’s most awestriking and innovative furniture, lighting, installations and other home furnishings.
Essentially the who’se who of the design and business world mark their presence making this the most attended international design event in world. The fair was launched in 1961 and has largely expanded over the years attracting over 372,000 attendees from more than 165 countries and more than 5,600 national and international press representatives. It is usually held annually in the month of April and this year, it is scheduled from 17th-22nd April, 2018.
A secondary exhibit called Salone Satellite is a one of a kind event running concurrent to iSaloni, focusing on facilitating networking opportunities for young designers less than 35 years of age and encouraging their progress via awards, cash prizes and competitions judged by juries formed of famous and successful professionals all over the world. A large number of participants have gone on to becoming big names in the trade.
The Salone Internazionale del Mobile is held concurrently with the International Furnishing Accessories Exhibition, split into the following style categories: ‘Classic’; Tradition in the Future, which draws on the values of tradition, craftsmanship and skill in the art of making furniture and objects in the classic style, ‘Design’; products that speak of functionality, innovation and boast a great sense of style and ‘xLux’; the section devoted to timeless luxury re-read in a contemporary key.
In addition to inspiring international visitors, it also helps many local artisans and brands who become deuterogonists, marketing their products by staying open longer hours and introducing new collections during this time. The whole town of Rho, in Milan, where it is annually held, will liven up for the 57th edition of this exhibition .
The Salone Del Mobile is now the undisputed global platform for home furnishing systems and also comprises of sub events scattered across the city. The current show occupies an area of nearly 230,000 square metres and includes 2,500 companies, along with 700 young designer participants.
Ever growing in grandeur, size, popularity and world renowned fame, the iSaloni has proven over time that this is where design belongs and it is here that home furnishing systems take shape and come to life.