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International brands are more aware that their sales, installation and after sale service work together

The International Edge

Builder’s Home believes that international brands selling in India have realised that  good after sales service goes hand in hand with superior quality products.

Builder’s Home is one of the leading tiles and sanitary ware companies since the last three decades; the company has been in business since 36 years. The company brings premium value to the customer by setting benchmarks in quality of service and customer satisfaction.

Ruchita Jani, Business and Development Manager, Builder’s Home
Ruchita Jani, Business and Development Manager, Builder’s Home

Driven by innovation and passion to excel, Builders Home has also launched Edge Studio, one of the largest showrooms in Gujarat focused on bath, floors and kitchens. The company provides an exhaustive range of imported and designer tiles, rustics, mosaics, bathroom fittings and modular kitchens.  They are popular with architects, interior designers, construction companies and customers due to their distinctive product range that comes with quality of international reputation.

The showroom is spread over an area of 7000 sq. feet and is the one stop solution with a wide display and collection of some of the best national and multinational brands. They also have a multi-disciplinary team of experienced professionals ready to service clients.

They are the authorized dealers of Grohe, TOTO, Duravit, Woven Gold (in bath); Bagno Styles, Somany, Graffiti, Johnson (in tiles), Jayna and Anupam (Kitchen Sinks), Sleek (Modular Kitchens), Pearl, Capstona and World Of Stone (in glass, natural stone, mosaics and murals). They also carry a wide range of stone basins, imported tiles and sanitary ware.

The Inside Track spoke to Ruchita Jani, Business and Development Manager at Builder’s Home about the most popular brands and latest trends in the bath segment.

There are many international sanitary ware companies that have entered the market. How are they performing? How are they competing with Indian brands?

We are the ones who helped build these MNC brands. We have Japanese brands, German make brands. Grohe is one of the brands that we have and it is performing very, very well.

We keep Grohe’s fittings and sanitary ware. They are very popular in the market right now.

Customers generally select one product and furnish all their bathrooms from the same company
Customers generally select one product and furnish all their bathrooms from the same company

Today there is a concept of ‘complete bathroom solutions’ offered by brands. Are consumers opting for these concept bathrooms or are they still mixing and matching?

The consumers demand sanitary ware and sanitary fittings from the same brand. We have to convince them that this brand only keeps sanitary ware or fittings. They want to go to one brand for everything. If they like something, if something just strikes them, they will stick to the same product. Normally what happens is they select our product and they furnish all their bathrooms from the same company.

Which companies are providing high quality, smart bath fittings? Is there a huge demand for such products?

I think Grohe, TOTO and Duravit are absolutely fantastic. They have the best quality, best after-service, they are technically sound and have innovative products. International brands are more aware that their sales, installation and after sale service, all these things work together.


There has been an increase in the premium segment in the sanitary ware industry. Who according to you is the leader in this segment and which are some their best-selling products?

In Grohe, their showers have better performance compared to the rest. Their showers are more popular, especially their F-15 shower.

How do you rate the demand of bathroom furniture?

Only Duravit is providing vanities, otherwise no other companies are providing vanities and we don’t keep other brands. Not many customers opt for readymade vanities; nowadays people prefer making it themselves.

What do you think could be the trends in this segment in the coming year? Do you see any new ideas product-wise?

TOTO will definitely boom in the future. They will definitely grow. They have the best technical specifications in their products.

tel: +91 79 30088880/30088882


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