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The latest additions to the Plural collection designed by Terri Pecora for VitrA, with new Origin brassware

VitrA’s Latest Designer Collaborations

Leading bathroom brand VitrA unveiled its latest designer collaborations at the prominent bathroom design trade show ISH in Frankfurt, Germany.

The latest additions to the Plural collection designed by Terri Pecora for VitrA, with new Origin brassware

Adding to its established portfolio of collections, VitrA presented a new range of product created in partnership with international designers. The brand launched a completely new collection with Claudio Bellini and the popular ranges by Sebastian Conran and Terri Pecora were further extended. Adding to its established portfolio of collections, VitrA presented a new range of product created in partnership with international designers. The brand launched a completely new collection with Claudio Bellini and the popular ranges by Sebastian Conran and Terri Pecora were further extended.  Equal Collection By Claudio Bellini For Vitra.

The new Equal collection by Claudio Bellini makes use of geometric shapes and monochrome hues. Using clean, minimal borders and industrial, metallic accents, Bellini’s designs emulate the structures found in modernist architecture. Framing many pieces in the range, the sleek metal rails bring an elegant quality and create connections between the furniture using linear shapes. The collection features a mirror with integrated LED lighting, a selection of storage and washbasin units, and a wall-hung WC. The contemporary nature of the delicate, angular design makes it ideal for both commercial and residential spaces. Terri Pecora’s Award-winning Plural Collection A striking new collection from VitrA Bathrooms, designed in collaboration with Milan-based American designer, Terri Pecora.

New accessories from the Eternity collection, featured with the Equal range by Claudio Bellini

Inspired by the heritage of communal bathing spaces and rituals, the award-winning Plural collection presents the bathroom as an informal living space, making it the new heart of the home. “We wanted to create a new methodology that responds to the recent evolution of the bathroom ritual. We focused on the time spent in the bathroom and our interaction within the space rather than the products. This led to reinterpreting the bathroom as a social hub.” believes Erdem Akan, Design Director, VitrAFor this line of Plural, Pecora reimagined the washroom as a living space, using smooth, rounded edges and heavier woods to emulate furniture usually found in other rooms of the home.

The expanded range features a new free-standing bathroom furniture including urinals, WCs and bidets. VitrA also presented a small counter, washbasins and different vanity unit options and accessories including a rotating mirror and wall- mounted shelf with or without a suspended towel rail. Following the same muted colour palette to the original collection, Plural’s latest products continue VitrA’s exploration into its ‘Living Bathroom’ concept. The Expanding Eternity Range By Sebastian Conran.

The Equal collection designed by Claudio Bellini for VitrA, featured with new Eternity accessories

The Eternity range, first launched by Sebastian Conran in 2017, is now available in a new copper finish, in addition to the existing gold and chrome options. Designed by Sebastian Conran, this extensive accessory range boasts elegance, creativity and innovation. The innovative style of the Conran range addresses the needs of both elegant homes and commercial settings requiring more than a touch of luxury.This popular collection plays with the contrast between light metallic finishes and solid shades of black and white for the smaller accessories, with dark teak for the shelves and wall fixtures. The range features a number of products including a free-standing shelving unit, multiple wall-mounted shelves and towel rails, bathrobe holders, a toilet brush, a toilet-roll holder and a bin. A toothbrush holder and soap dispenser make up the smaller accessories in the collection.

The line incorporates intelligent design features, such as a discreet hook option for bathrobes and a removable strainer within the toothbrush holder. The Minimal Origin Collection VitrA also launched the Origin collection of accessories and brassware, available in Chrome, Matt Black, Brushed Nickel and Copper. Its minimal aesthetic complements the style of VitrA’s more contemporary ranges presented at the fair. Alongside Origin, there was also the new V-Care Smart WC that is designed by renowned artist and designer Arik Levy. Updated versions of the Nuo and Geo washbasins were also presented, which will be available from February 2019 in a new selection of sizes.

These were also a string of new products from other collections that have been refreshed, including the Sento and Memoria lines.VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1942, VitrA is Turkey’s leading bathroom manufacturer. In recent years VitrA has expanded into international markets and over 50% of VitrA’s total output is sold outside of Turkey. VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.

Contact web: www.vitra-india.com

Helpline number: 1800 123 1134

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