Architect Rooshad Shroff is spearheading a unique fund-raising initiative to help build a center for women in rural Rajasthan.
The Gyaan Project has invited 12 renowned creative individuals to support the CITTA Foundation, India which aims to build the Gyaan Center for women in Jaisalmer, Rajasthan.
The project which includes a school, women’s cooperative, a market and exhibition space is aimed at enabling economic development, education and skills training for girls and women residing in the Jaisalmer District. This initiative also hopes to provide a means to enhance gender parity in the region.
Rooshad Shroff has been able to stitch together an ensemble of artists, architects and fashion designers who are each contributing a design scheme which has been translated into an 18 inch marble plate (circle or square) hand-crafted in Agra using the technique of marble inlay that celebrates Indian craftsmanship.
Each design will have a 10 plate edition which is available for purchase and auction; benefits of which will go towards the construction of CITTA Foundation’s Rajkumari Ratnavati Girls’ School in Jaisalmer.
The Rajkumari Ratnavati School will be offered to girls below the poverty line residing in the Thar Desert region of Jaisalmer District. Running a state- based curriculum, the facilities will include classrooms, a library, a computer center, and a bus facility to transport girls from neighboring villages.
The school will provide education for an estimated 400+ girls from kindergarten through class 10, who will learn to read and write and develop traditional skills unique to the region. The school will also provide a mid-day meal program to ensure proper nutrition for the students as well as lessen families’ financial burden.
The creative individuals who are participating in this unique drive include the likes of Architect B.V. Doshi and Bijoy Jain, fashion designers Abu Jani and Sandeep Khosla, Sabyasachi, Anamika Khanna, Manish Arora, interior designer Sussane Khan and artists Tanya Goel, T. Venkanna and Atul Dodiya. Rooshad Shroff has also enlisted fashion heavyweights Olympia Le-Tan and Christian Louboutin, whose high-end stiletto footwear incorporates shiny, red-lacquered soles that are a favourite with his celebrity clientele from around the world.
Rooshad Shroff’s career graph is indisputably impressive, with his conspicuous devotion towards anything design. Ever since he started his firm in 2011, his studio has stretched the boundaries of architecture and design. He has effortlessly embraced and developed a unique narrative, where traditional craftsmanship meets contemporary brilliance.
It comes as no real surprise that Rooshad has made an early and a definite mark in the design world by creating unique expressions, undertaking meaningful research and spearheading design initiatives such as this fund-raising program that allows design to be relevant to even the underprivileged.