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Anchor offers one of its best ranges of state-of-the-art Panasonic LED lighting products that have been designed keeping the Indian market

Anchored To Innovation And Technology

Having dominated the electrical accessories market, Anchor continues to set benchmarks with innovative and technologically superior products.

From lighting solutions to switch gears Anchor is a household brand. The company has been at the forefront of innovation right from its inception and has a rich history in terms of established products and the ones which are perhaps waiting to set standards. The Inside Track spoke to Mr. Takaki Oguri, Joint Managing Director, Sales and Marketing, Anchor Electricals Pvt. Ltd. to get an insight into the company’s future readiness with respect to product innovation and the Indian market.

Anchor offers one of its best ranges of state-of-the-art Panasonic LED lighting products that have been designed keeping the Indian market
Anchor offers one of its best ranges of state-of-the-art Panasonic LED
lighting products that have been designed keeping the Indian market

How do you perceive the changes in the Indian lighting industry over the past 10 years?

India is an energy-strapped nation. The lighting technology trends have changed as it evolved from incandescent to LED. Even today, 3/4th of this country uses incandescent bulbs to light up residences. Though the shift is happening, it is limited to metropolitan areas versus the smaller towns. Too many options exist in the market from cheap Chinese lighting products to high-end LED lighting manufactured in India.

Can you highlight some of the changes made by Anchor to match this trend?

This year Anchor unveiled one of its best range of Spiral CFLs under the brand RIKI. It also unveiled a range of state-of-the-art Panasonic LED lighting products that have been designed keeping the Indian terrain in mind. Additionally, it also manufactures energy saving T5 and T8 luminaries, night lamps and accessories like ballasts, starters to cater to the ancillary lighting needs of Indian spaces as well.

Can you tell us about the innovations and new products that you have introduced over the
past decade?

Anchor has breathed innovation right since its inception. It has accomplished some enviable firsts in India. For e.g. it was the first organised player in the electrical switches category. It introduced India to the first Piano switch that is still the benchmark of robust switching operation. It was the first to introduce flame retardant wires in India. It was the first to introduce the concept of Colour Plates through Roma. It was the first in the country to close down profitable production of GLS lamps as part of environment conservation measures. It introduced India to Panasonic Vision the first screw-less terminal switch. Very soon, it will be unveiling a path-breaking product in house wires and special insulation tape.

What are some of the innovations and developments we can hope to see from Anchor in the near future?

As previously mentioned Anchor has accomplished some enviable firsts in India. Some of the recent innovations include The Uno Switchgear, RIKI-Power CFL (best buy in the CFL category). Anchor endeavours to continue the cycle of innovation through its premium essential low voltage switchgear under brand Panasonic with unveiling of RoHS compliant distribution boards.
The company will also launch a massive assortment in premium LED lighting products as well as value-for-money LED lighting products for commercial premises.

What are some of the goals of Anchor for the next decade?

Some of the goals of Anchor for the next decade would involve creating business sustainability in-line with the environment objectives being part of Eco Solutions Company of Panasonic Corporation, Japan. Anchor will endeavour to be a front-runner in the electrical solutions business, with solutions that would operate in three core areas of energy generation, conservation and management.

Adhering to its noble vision of making user’s lives simpler, safer and comfortable it will now look towards contributing to Panasonic’s larger than life mission of serving the needs of an individual in every space through its solutions business by 2018, Panasonic’s foundation centenary.

Contact
web: www.anchor-world.com

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