A multi-faceted event, this year IFFS impressed the industry once again!
Widely acclaimed as a premier sourcing platform in Asia Pacific, the International Furniture Fair Singapore impressed the industry once again, maintaining a three decade streak of innovation and evolution since its inauguration in 1981. Co-located with the 34th ASEAN Furniture Show and the newly rebranded NOOK Asia, the event presented 428 first-rate exhibiting companies from 35 countries, inspiring a design-rich environment, abuzz with creativity.
Taking it up a notch, IFFS teamed up with Dimension 5 Technologies to reinvent the furniture retailing experience, with the all-new Virtual Reality Zone. Furniture brands like Commune, Danovel, Resource Decor, and Sam & Sara were seen harnessing the limitless potential unleashed by the initiative, showcasing a comprehensive display of furniture pieces that were no longer limited by spatial boundaries.
The immersive experience guided visitor’s impression beyond their traditional senses, empowering them to make spot purchase decisions. New for 2017, IFFS welcomed the EU Pavilion in partnership with EU Business Avenues under NOOK Asia that staged 50 of the best design and interior companies across the European Union.
The Upholstery Pavilion further satiated any specific sourcing needs from furniture, interior lighting and finished home textiles to wallpaper, carpets, and decorative items. Winners of the Best Décor award included Herdmar from Portugal, Takaokaya FutonzCo, Japan and Watersource Cultural And Educational Foundation, Taiwan.
Returning to IFFS 2017, ‘Design STARS’ debuted 10 upcoming design talents from around the world. Also making a comeback was the Outdoor Boulevard, a dedicated area for exhibitors with garden and outdoor offerings. The Award for this category went to Deesawat Industries Company, Thailand.
For the first time in the show’s history, IFFS welcomed onboard featured areas that served as a visual extravaganza to visitors. The White House designed by acclaimed designer Nathan Yong brought together a group of exhibitors who presented their best ideas using ‘Whiteness’ as the collective theme. In addition, the Italian Hospitality space curated by Giulio Cappellin represented a juxtaposition of current and technological furniture with some pieces of tradition and rich history.
Other initiatives such as complimentary seminars by industry experts and a familiarization trip devoted to brands keen to explore international expansion combined to make this a multi-faceted event that encouraged opportunities for exhibitors and visitors to engage in quality interactions,share insights, and develop potential business relationships.